Nowadays hashtags are the new norm so much so that such a brilliant and useful marketing strategy has now being used by every individual without them getting to learn the technicality of digital marketing.
Various social media has adopted such tagging but with Instagram, it got more and more popularised as well as generalised. We have seen innumerable people being introduced to the ‘realm of hashtags ‘ as a stylistic trend.
In fact with the growing tech-based knowledge hashtags now have become a significant and essential tool for people to take refuge into categorizing their posts – from a simple sunset photo to the small business owners posting their unique products, hashtags are now more than a marketing tool.
Currently, with the increasing pandemic scenario, where physical shops are at the brink of uncertain shutdown, digital marketing is slowly paving its way. We have already seen social media such as Instagram, Tumblr, Pinterest, Snapchat, Facebook, Gmail or YouTube have facilitated various promotional and organic marketing strategies for products.
However, for a major social media Facebook, where business marketing tends to proliferate to a greater intensity there seemed a lack of hashtagging practice.
Recently a tweet by Matt Navarra asserts Facebook trying to introduce hashtags as a prompt to posts. Adding hashtags to Facebook posts, as Facebook prompts will improve your post reach and inturn creates engagement. Though Facebook has not released any formal announcement yet, with the creeping digital marketing such an attempt can really be beneficial and modify the marketing business Facebook profiles in the later future.
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