Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Must Read

YouTube Shorts which is a TikTok-like short-form video app continues to gain popularity with over 6.5 billion daily views as of March, up from 3.5 billion at the end of 2020, the company has announced.

YouTube had rolled out Shorts app feature in India in September last year.

Also Read

Shorts is a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.

The company later rolled out the video streaming service on its platform in the US in Beta.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

With over 2 billion monthly logged in users and over 1 billion hours of video watched every day, Google-owned YouTube is offering advertisers efficient reach to large audiences which are incremental to those found on TV.

“With respect to YouTube, people continue to find all types of informational content, from educational videos to podcasts,” Alphabet and Google CEI said during the company’s earnings call on Tuesday.

According to the company, it is also seeing strong growth in YouTube’s brand business, fuelled by global consumer trend from linear TV towards streaming video.

“YouTube is offering advertisers efficient reach to large audiences which are incremental to those found on TV. Large brands are benefiting from this trend,” the company informed.

The company said that YouTube advertising revenues of $6 billion in the January-March period of 2021, up 49 per cent, is driven by exceptional performance in direct response and ongoing strength in brand advertising.

YouTube recently added a new metric to its transparency reports, called the Violative View Rate, which will help it estimate what percentage of views on YouTube come from content that violates its policies.

In Q4 of last year, YouTube’s Violative View Rate was between 16 and 18 views out of every 10,000.

“This is down over 70 per cent compared to the same quarter in 2017, in large part, thanks to our investments in machine learning,” Pichai informed.

Save up to 60% on OptinMonster

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -