Google is testing a new feature for its Chrome browser on Android that lets users “follow” sites to create an updating list of new content they publish.

The feature is based on RSS (a web feed) and it is an open web standard that’s been the backbone of many popular web aggregation tools in the past, The Verge reported on Thursday.

“We have heard it loud and clear: Discovery and distribution are lacking on the open web and RSS hasn’t been ‘mainstream consumer’ friendly,” Paul Bakaus, Google’s head of web creator relations said in a tweet.

“Today, we are announcing an experimental new way, powered by RSS, to follow creators with one click,” Bakaus added.

The test is small-scale — the following sites will only be an option for some US users of Chrome Canary (the bleeding-edge version of Chrome that lets enthusiasts access beta features).

Users will be able to follow sites from the browser menu and updates will be aggregated in a card-based feed that’s shown when users open a new tab.

It’s not clear whether this feed is wholly dependent on sites providing RSS support or if Google will fill in the gaps itself, the report said.

Sign up for Newsletters

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Showcase your brand this holiday season

Place your brand on TechGenyz with sponsored content, display ad, newsletter, product review, and more that will give more trust to your prospects, boost website traffic and increase conversions. Avail discount up to 55%. Join thousands of businesses and start growing your business.

Claim the Offer