Global smartphone brand OnePlus on Thursday announced a strategic partnership with streaming platform Lionsgate Play to offer access to the platform’s extensive, global content library for OnePlus TV users.
The company said that the collaboration would strengthen Lionsgate Play’s user base by enabling an incredible content viewing experience on the OnePlus TV’s large, premium screens.
“With the OnePlus smart TV portfolio, our focus is to provide an unparalleled and immersive smart TV experience to our community,” Navnit Nakra, Vice President, Chief Strategy Officer, and Head of India Sales at OnePlus India, said in a statement.
“The partnership with Lionsgate Play will provide our OnePlus TV users access to exclusive content curated from all over the world across genres and languages thus further elevating their content viewing experience,” Nakra added.
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With the diverse content catalog from Lionsgate Play now available on all OnePlus TVs, including the newly launched OnePlus TV U1S, users will be able to enjoy an enhanced viewing experience with rich content.
Lionsgate Play will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV, thus allowing users to easily access an assortment of content from various content partners.
Lionsgate Play is known for its bespoke content including academy award-winning movies, box office hits, and local titles.
In addition to this global content, OnePlus users can also access extensive content available in six different languages — Hindi, Tamil, Telugu, Marathi, Kannada, and Bhojpuri.
“This partnership will strengthen our audience base and provide a great viewing experience. We have seen a tremendous response to the service launch in India as people are loving the content and the experience,” said Amit Dhanuka, Executive Vice President at Lionsgate.