Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Sony Unveils Two New Premium BRAVIA XR TVs for Indian Audience

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

With the aim to offer a cinematic experience within the comfort of your home, Sony on Wednesday unveiled two new premium BRAVIA XR TVs for the Indian audience.

The new XR-77A80J is priced at Rs 549,990 and will be available from August 25, while KD-85X85J is priced at Rs 499,990 and is now available.

The new televisions come loaded with gaming capabilities, HDMI 2.1, Dolby Vision, Dolby Atmos, and IMAX enhanced along with ambient optimization and acoustic auto-calibration technology, the company said in a statement.

The new BRAVIA XR 77A80J OLED is powered by the new Cognitive Processor XR and the 85X85J television is powered by X1 4K HDR picture processor.

The company said it is designed to think like a human brain providing a revolutionary experience that completely immerses viewers in their favorite content.

Both the new large-screen televisions come loaded with gaming capabilities such as HDMI 2.1, 4K120, Auto Low Latency Mode (ALLM), and Variable Refresh Rate (VRR). With BRAVIA XR 77A80J OLED and 85X85J, users can enjoy ultra-smooth gaming with a reduced input lag of less than 8.5 ms with 4K/120 fps and dedicated game mode.

With HDMI 2.1 compatibility, including 4K 120fps, VRR, ALLM, and e-ARC in A80J, users will have the advantage in shooting sports and high-performance games with instant on-screen action.

HDMI 2.1 has a higher speed, enabling it to realize more resolution, data handling, and added features such as 4K 120Hz, VRR, and ALLM.

The company said that with XR surround technology, offering the 3D surround upscaling, users can experience the cinematic thrills of the latest audio formats.

Both the new televisions will be available via Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal and major electronic stores.

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Find Apps

The Ultimate Hub for Discovering Apps Unlock a world of apps: your ultimate hub for exploring and discovering limitless possibilities for on your every needs.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic