Meta-owned Facebook is reportedly paying creators up to $50,000 to use the platform’s Live Audio Rooms feature, a rival to the audio chat app Clubhouse.
According to The Information, Facebook is offering to pay musicians and other celebrities “tens of thousands of dollars to host sessions on its new live audio feature”.
“Production companies working for Facebook, owned by Meta Platforms, have contacted music artists and social media stars in recent weeks offering payment packages to host Facebook Live Audio Rooms, according to two people with direct knowledge of the outreach,” the report said on Thursday.
Facebook is offering to pay musicians and other creators “$10,000 to $50,000 per session on its five-month-old live audio product, plus a fee for guests of $10,000 or more”, the report mentioned.
The social network wants creators to host four to six sessions at least 30 minutes in length.
Live Audio Rooms was launched in the US in June.
Meta CEO Mark Zuckerberg had said in July this year that the social network would pay $1 billion to creators by the end of 2022.
The Meta-owned Instagram is also doing the same to boost its TikTok-rival Reels, paying creators up to $35,000 to post to the platform.
TikTok also has a Creator Fund, while Twitter has a paid “accelerator” program for its audio feature called Spaces.