Instagram is a powerful tool for business. According to data released by Hootsuite, 81% of people use the platform to research products and services, and 50% of them have visited a website to make a purchase after seeing a product or a service on the platform. Hence, growing your Instagram followers on your business account is essential for success. Don’t you agree? What you do need to keep in mind, though, is that the aim of your Instagram promotion should be to gain real Instagram followers, ones who will engage, share and buy from you.

In this article, we will tell you about the foolproof ways of growing your Instagram followers. So read on to learn all about it.  

Set up your account for success  

Start from the basics, like your Instagram handle and your bio. These are important as they will tell your audience what your business is about. So, you want to be as straightforward as possible while drafting your bio and selecting your Instagram handle.   

Strong content and hashtag strategy  

Strong content and a good hashtag strategy are essential to get ahead in your Instagram promotions. Creating content that educates, entertains, or engages your target audience is required to convert your target audience into engaged followers and eventually into customers. Additionally, Instagram also rewards accounts that use their new features with higher organic reach. So, make sure that you are also creating content for different features like reels, stories, and Instagram lives.

Another critical thing to pay attention to is your hashtag strategy. Hashtags give your content the organic boost it needs to reach your target audience effectively. Your business account will organically get real Instagram followers by doing these two essential things right. We also recommend tagging your location and relevant accounts to maximize organic reach.  

Engagement game  

Next, you need to step up your engagement game. Take a few hours daily to engage with similar content in your niche and interact with your Instagram followers by replying to comments and messages. This will help you build meaningful relationships with your Instagram followers and grow your Instagram community. Engagement is one of the significant drivers of growth and is one crucial feature offered by Instagram growth services like Path Social. Content with a higher engagement rate usually receives a higher organic reach.

Consistency   

Being consistent with your posting and engaging is essential for Instagram growth. Whether it is multiple posts per day or a few posts every week, decide what works for you and stick to the posting schedule. It also helps to post at a time when a high number of your followers are online. You can check when most of your audience is active on the app using tools like WhenToPost.   

The easiest way to gain real Instagram followers with Path Social  

Even after optimizing your account and doing everything right, the growth of your Instagram account can be slow. Hence, the easiest and fastest way to gain real Instagram followers for your business is by investing in an Instagram growth service like Path Social. While different growth services work in different ways involving bots and buying fake followers, certain services like Path Social offer organic growth using artificial intelligence to boost growth and engagement.   

Here’s what you need to keep in mind while selecting a growth service:  

  • Bots and fake Instagram accounts can hurt your account as they go against Instagram policies. Using such services that employ bots and fake accounts can harm your growth
  • Select a service that increases organic engagement as that helps to build your community online
  • Buying followers who do not engage can reduce your engagement rate, resulting in lesser organic reach

Learn more about the pricing and plans for Instagram Promotion at Path Social today!  

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