Trending

Stories

Mattel to create and market toys inspired by SpaceX’s launch vehicles

Must Read

Mattel and SpaceX have reached a multi-year agreement wherein the global toy company will create and market toys inspired by SpaceX’s launch vehicles. The first set of products will be released in 2023. This would be part of Mattel’s Matchbox line of die-cast cars.

This is SpaceX’s first-ever deal with a renowned toy company. Brian Bjelde, vice president at SpaceX, said the company believes that a future in which humanity is among the stars is fundamentally more exciting than one in which it’s not. SpaceX is looking forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts.

Also Read

Nick Karamanos, SVP of Entertainment Partnerships at Mattel, said the toymaker takes pride in the ability to create products and experiences that honor cultural moments and inspire humankind. He highlighted that as space exploration advances more quickly than ever, Mattel is thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in all kids.

Earlier this year, Mattel collaborated with the International Space Station National Lab to send two Barbie dolls to the orbiting outpost. This effort encouraged girls to take up careers in aerospace and engineering. The toy company also created Barbie dolls styled after real-life astronauts and cosmonauts Sally Ride, Samantha Cristoforetti, Anna Kikina, and Katherine Johnson – NASA’s mathematician. Moreover, under its Hot Wheels brand, Mattel has worked with the Jet Propulsion Laboratory to produce miniatures of NASA’s Curiosity and Perseverance Mars rovers.

Over the years, SpaceX has sold merchandise through its own portal. However, the items were limited to jackets, shirts, hats, and bags. Through Mattel, the space company is looking to venture into plush dolls or building sets. It acknowledges the fact that the collectors market has become a lucrative space for Mattel and other companies like Hasbro and Funko. SpaceX knows that it’s important to gain exclusive licensing deals for specific pop culture brands with notable fan bases.

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Related

- Advertisement -
- Advertisement -
OnePlus Nord N30 5G goes official in the U.S. Apple Introduces Vision Pro VR Headset for Augmented and Virtual Reality Microsoft to Pay $20M Fine for Violating Children’s Privacy with Xbox Nothing Phone (2) Confirmed for India Production Fitbit Integration with Google Accounts Begins Xiaomi 13 Ultra Global Launch: Offers, Price, Specs Meta Unveils Quest 3 VR Headset, Reduces Price for Quest 2 Foxconn to Manufacture iPhones in Karnataka, India: Creating 50,000 Jobs Amazon Echo Pop: Stylish Semi-Sphere Smart Speaker in India Redmi Display A27: Affordable 27 Inches Monitor with 100Hz Refresh
OnePlus Nord N30 5G goes official in the U.S. Apple Introduces Vision Pro VR Headset for Augmented and Virtual Reality Microsoft to Pay $20M Fine for Violating Children’s Privacy with Xbox Nothing Phone (2) Confirmed for India Production Fitbit Integration with Google Accounts Begins Xiaomi 13 Ultra Global Launch: Offers, Price, Specs Meta Unveils Quest 3 VR Headset, Reduces Price for Quest 2 Foxconn to Manufacture iPhones in Karnataka, India: Creating 50,000 Jobs