The Journey of The Amagi



Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

At a time when social media and YouTube continue to grow in their impact on modern culture, there is an increased interest in the stories behind the prominent personalities and influencers that drive this content. This article takes an in-depth look at the life and career of the professional YouTuber known as The Amagi.

The Beginning of The Amagi

Also Read

The Amagi is both the name of a YouTube channel and the pseudonym of its creator, twenty-year-old YouTube content creator Ethan Schulteis. The name was taken from the lead character in an animated story that Schulteis created when he was twelve years old.

Early Ambitions

Like many adolescents in the early 2000s, Schulteis was obsessed with an animated series showing on the Nickelodeon channel titled “Avatar: The Last Airbender”. He was so inspired by the story that he developed an idea for his own animated show called “The Amagi” and pitched it to Nickelodeon.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

When the network didn’t respond, Schulteis took online animation courses and created the show on his own. The pre-teen worked on the show for over a year before he was ready to share it. He created his YouTube channel as a viewing avenue for the animation, but it did not find much success. Schulteis has since made access to the original animation private because, in his own words, it was “extremely bad”.

Finding His Niche

After the failure of his “The Amagi” animated short, Schulteis continued to search for his YouTube niche for a few years. Schulteis’s work did attract the attention of the YouTube network Cartoon Frederator, and with their support, the teen tried his hand at further animations and a variety of content formats, including a series of top 10 videos.

Continuing to experiment with different video formats, in 2019, Schulteis decided to return to the obsession that had started it all. He posted a video that did a deep dive into the history of lava bending in the Avatar animated series. To the young creator’s surprise, the video went viral and Schulteis recognized that he had found his niche.

Feeding the Fandom

Those unfamiliar with Japanese manga graphic novels or the anime series they often inspire may be unaware of these stories’ passionate fan base. Netflix estimates that over 100 million viewers watch animes every year.

With nearly 6 million viewers for its finale in 2008 and a resurgence as one of Netflix’s most-watched series in 2021, “Avatar: The Last Airbender” is ranked as one of the most successful anime series of all time. Schulteis was not alone in his obsessive love of the series.

In 2019, Schulties began posting multiple videos about the Avatar series that delved into the details of popular characters and the history of the show’s lore. The Amagi channel on YouTube became a go-to resource for fans looking to feed their interest in the animated show. Within a year, subscribership to The Amagi had grown to over 100,000.

Moving Into the Future

Recognizing the need for his content to have a wider appeal, in 2020 Schulteis began creating similar detailed videos concerning characters and events in other popular anime series including “Dragonball”, “One Piece” and “Hero Academia”. A large portion of the video content on The Amagi today is focused on another anime giant, “Naruto”. These efforts led to a subscriber base of over 1,000,000 by the end of 2021.

Most recently, Schulteis has turned to the analysis of characters in fantasy-based live-action shows and he has dedicated a new YouTube channel to this content. On his new channel, The Amagi 2, Schulteis has created videos looking at characters from shows such as “The Boys”, “Cobra Kai” and “The Witcher”.

Although The Amagi channel is clearly aimed at a select audience and will not appeal to everyone, Schulteis’s career is a testament to perseverance and a willingness to adapt.


iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



- Advertisement -
- Advertisement -

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.


- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9
MLS Season Pass Now Available On Apple TV App Tesla To Increase Giga Shanghai EV Production to 20,000 Weekly  OpenAI Releases Tool To Detect AI-generated Text Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond