Logo makers are not a new concept. The first time I used one to play around with some designs was back in 2004. The process was difficult and frustrating, and the results were underwhelming, to put it politely. Needless to say, I gave up on the idea of using an online application to design a logo.
Fast forward to 2020, and things have changed significantly. Online design applications have evolved into easy-to-use tools that produce quality designs. There are a number of quality tools out there, but my personal favorite is the GraphicSprings logo maker. They offer over 5000 logo graphics and use AI to offer various layouts, color combinations, and previews.
Here are four reasons you should use a logo maker for your next branding project.
Selection
The biggest benefit of using a logo maker is that you can play around with thousands of designs. If you hire a graphic design company, you will get 5 concepts if you’re lucky. Being able to choose from thousands of graphics allows you to find a design that suits your business perfectly. Here is a mockup I created in under 2 minutes using GraphicSprings:
Cost
Starting out any new venture is costly and time-consuming. Most early-stage entrepreneurs are broke and bootstrapping to make things even more difficult. This means that you have to stretch your budget when setting up your business. Platforms like UpWork give you the option to hire a freelance designer cheaper than ever before, but when you’re starting out, even $200 for a logo can be too much. Logo makers have prices starting at $19, which is about as affordable as it gets.
Turnaround
We all know that time is money, and if you’re in the early stages of starting a business, it is unlikely that you want to spend weeks waiting on design revisions and meeting with designers. It is a good idea to take your time when creating a logo, but logo makers allow you to have a new brand ready to go in less than 3 minutes. Now that’s fast!
Final Thoughts
Logo makers have improved greatly over the last ten years, but that does not mean that these tools are a replacement for a real graphic designer. The logo is only the beginning of your brand. Once your company grows, hiring a designer to help with the overall branding strategy is a good idea. They can help you expand your brand into a full presence that conveys a message to your audience.
