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Adobe Acquires TubeMogul, the Video Advertising Platform for Creative Cloud

Ashwini Sontakke
Ashwini Sontakke
Ashwini Sontakke is a Content Writer at Techgenyz

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Adobe has acquired the leading Ad-tech company TubeMogul; the deal will be merchandising worth $540 million. The company announced the news with an official press release on Thursday.

TubeMogul is an enterprise software company for brand advertising which has brought by Adobe now. Adobe’s acquisition of TubeMogul will create the first end-to-end independent advertising and data management solution, digital formats, which makes it easy and fragmented way for the world’s colossal brands.

Currently, video consumption is exploding across all devices; this is the main reason video advertising is becoming the fastest growing in the advertising category. And Adobe plays the ruler role in video content formation and delivery with its Premiere Pro CC and Primetime result.

TubeMogul went public on the NASDAQ back in 2014, but the share has dropped from the $22 peak on December 14 to less than $8 this week, similar to the IPO rate. According to Adobe, the agreement had definitive to acquire $540 million net of debt and cash.

Along with this, TubeMogul has a deal to get shareholders to approve; Adobe is proposing $14 per share, a price that TubeMogul stock hasn’t seen since April this year.

Whether it’s episodic TV, indie films, or Hollywood blockbusters, video consumption is exploding across every device, and brands are following those eyeballs, said Brad Rencher, executive vice president, and general manager, digital marketing, Adobe. With the acquisition of TubeMogul, Adobe will give customers a ‘one-stop shop’ for video advertising, providing even more strategic value for our Adobe Marketing Cloud customers.

The overall transaction is expected to shut down during the first 3 months of Adobe’s 2017, with TubeMogul CEO Brett Wilson to host the team under Adobe’s Digital marketing. After a couple of months, the news will be out after Adobe Reported a record$1.46 billion in revenue. Along with this, it could come for its Creative Cloud suite of Apps with 3D effects and Virtual Reality too.

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