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Amazon India Procured Rights to Launch Amazon Prime Video

Ankita Pareek
Ankita Pareek
Content Writer

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Amazon making a step ahead of the prime video launch has introduced another deal. On October 13, the company announced that it had reached an agreement with Green Gold Animation to bring its popular shows for kids to the on-demand streaming service.

Moreover, the company says that “as part of the partnership, Amazon Prime Video is getting exclusive streaming rights for upcoming movies of ‘Super Bheem’ for ‘Chhota Bheem’, and ‘Mighty Raju’.

The company’s strategy is just not to attract the kid users, instead, it is the idea developed to grow its catalog with local content and with people of all age groups in mind. But its Prime Videos now has shown like ‘Krishna Balaram’, ‘Chorr Police’, ‘Luv Kush’, ‘Vikram and Betaal’ and ‘Krishna’ as well as ‘Chhota Bheem Himalayan Adventure’ movie, just for kid’s entertainment.

The company said that it is looking forward to launching this prime video on the auspicious occasion of Diwali. And it’s really a very great spree moment for the company to acquire the rights from Bollywood studios.

Recently in last month company made a partnership with T-Series, India’s biggest distribution studio, to acquire the rights of future titles from T-Series beforehand of their television premiere. More than this, Amazon also tied up with Dharma Productions as a part of the licensing deal; Dharma Productions will provide Amazon with select blockbuster titles, including ‘Ae Dil Hai Mushkil’, ‘Ok Jaanu’ and ‘Badrinath Ki Dulhania’.

And the story does not end up here because there is one more partner of Amazon – The Vishesh Films, another large film production house in India, to get exclusive access to all of its 53 titles.

Assumptions say that Amazon Prime Video will compete with local on-demand streaming services such as Hotstar, Voot, and Eros Now. Going by its exclusive deals, Amazon could probably have the best content catalog in India. Amazon eyeing for the best results.

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