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Google Pays This Amount to Apple for Being Default Search Engine

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The two stars in the universe can’t reach their destination without the help of each other, and to briefly blow off the cosmos into the vast area, it would delve deep inside a scrunched space that could be a place where people can whet. But the two stars of the universe would never accompany each other but would always look for opportunities to take back what was rightfully theirs.

Nearly everyone knows that Apple and Google have been in a monetary agreement that places a bet on the bottom to ensure that Google takes up the default search engine position on Apple iOS devices.

Google pays Apple a whopping $10 billion a year for being default search engine in iphone

But the sum involved in the agreement never came to light; you must not have got them; there is something that happens in the morning that avoids providing a prize to the murky sands.

In 2021, financial advisor Bernstein said Google was paying Apple a whopping $10 billion a year to ensure users of the iPhone stayed in the status quo.

However, in a new investor note, the analyst claims Google’s payment to Apple is now between a staggering $18 billion and $20 billion.

Register initially reported it; Bernstein published a report that says Google pays out 22 percent of total ad revenue under the traffic acquisition costs (TAC), and in a round value, Apple is likely to receive around 40 percent of this. Bernstein bases these numbers on Apple’s public filings and a scrutinized analysis of Google’s traffic acquisition costs.

It has been said that in a trial, Apple gets approximately $10 billion from the ISA from Google. Google had a chance of losing its primary position if the problem that involved the acquisition of Bing by Microsoft had happened.

Google might have replaced Bing as the default search engine on Apple devices. Tech enthusiasts and experts believe that there is a lot of chance that Google could lose the case, which could put Apple’s lucrative agreement at risk.

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