Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Facebook Rolls Out Horizontal Swipe and Other Discovery Opportunities in Instant Articles

Ankita Pareek
Ankita Pareek
Content Writer

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Social media giant Facebook has rolled out Horizontal Swipe, and other Discovery Opportunities feature in Instant Articles. The new feature will help users to discover multiple stories from a publisher as much faster as possible same as Instant Articles themselves.

The company says that to achieve this, they’ve been talking to publishers, and the team was busy finding new ways by which Instant Articles can better enable discovery to serve as a gateway to more content experiences. Below is an image how what the new features in look like:

Horizontal Swipe

By using this new horizontal scrolling concept now you’ll be able to read more stories from the same publisher. Being Instant Article they will load much faster making the search more continuous.

The company says that,

“The horizontal swipe feature is just one of the tools we are building and testing to drive deeper engagement with publisher content. In addition, we’re continuing to explore the best ways to surface the most relevant stories for readers, experimenting with different engagement signals such as recency, popularity and proximity.”

This feature will provide more visual appearance that features thumbnail images and larger article units. Moreover, it will also able to show total counts of reader Reactions and Comments to give readers more signals to use when choosing which stories to read next which makes it more attractive.

Facebook will roll out this new feature using the Facebook app on iOS version 72 and ensures that it will open to Android in the coming weeks.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic