Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Facebook says iOS 14 Privacy Changes Are Having the Intended Effect

Meet the voice behind Indo-Asian News Service (IANS), a storyteller navigating the currents of global events with precision and depth. Crafting narratives that bridge cultures, IANS brings you the pulse of the world in every word

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Facebook has admitted that it underreported certain ad performance metrics on iPhone, indicating that Apple’s iOS 14 privacy changes are having the intended effect of throttling data harvesting.

In a blog post on Wednesday, Facebook product marketing chief Graham Mudd admitted that the company has heard from many advertisers that the “impact on (their) advertising investment” has been greater than they expected.

Specifically, Mudd said that Facebook has been underreporting iOS web conversions by about 15 percent, reports AppleInsider.

“We believe that real-world conversions, like sales and app installs, are higher than what is being reported for many advertisers,” Mudd wrote.

Back in July, Facebook warned investors that the iOS privacy features could have a greater impact on the company’s advertising model in the third quarter than the second quarter.

The feature, released earlier in 2021, makes cross-platform and cross-app tracking an opt-in for iOS users, the report said.

Facebook’s blog post then outlines some actions that advertisers can take to reach their customers and “deliver conversions” while maintaining consumer privacy.

The steps include analyzing the campaign data, allowing time before analysis, and setting up specific conversion APIs.

The social media juggernaut also reiterated that it is working on several technologies that can deliver meaningful advertising campaign data to companies while preserving user privacy.

“Over the coming months, we’ll continue to introduce new tools to further help with delivery effectiveness and measurement,” Mudd wrote.

“As we learn and adapt right alongside you, we’re committed to sharing what we are building in real-time,” Mudd added.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic