With global consumers projected to spend a big 34 billion dollars by the year 2022 on mobile apps, the popularity and usage of mobile apps are increasing day by day.
And why wouldn’t it be? After all, there are 3.7 billion unique mobile users across the world. Therefore, if you want your business to excel in the long run, it is high time you start leveraging mobile apps. With the gross mobile app revenue expected to reach a staggering 188.9 billion US dollars by the year 2020, the demand for mobile apps is unprecedented.
Now, that’s huge!
Joel Anderson, the CEO of Walmart sums it all with his words of wisdom:
“I can’t overstate how mobile is changing, how we interact with our customers; we have to embrace these changes”.
In short, mobile apps are the need of the hour. It is not only going to shape the present of your business but, future too. So, invest in one well-crafted app and witness how it makes your business grow exponentially.
Top 10 Ways Mobile Apps Can Help Boost Your Business
Make your mobile app part of your go-to strategy to success and accelerate your revenue while helping your business grow to an altogether new level. Here’s a detailed look at the varied ways a mobile app can help you expand your business:
1. Promotes Higher Brand Recognition
A mobile app is an excellent way of enhancing your brand’s visibility and recognition. Moreover, with the global mobile internet traffic accounting to a massive 52.4%, a high-end and visually appealing mobile app would not only create an impressive brand image for your business but, also keep you on top of your customer’s mind. Remember, the higher your brand visibility, the more significant is their chances of purchasing from you. To put it in other words, a mobile app is all you need to accelerate your business and generate huge revenues out of it.
2. Facilitates Location-Specific Targeting
Mobile apps come with a unique feature of geo-location. This is an excellent way of promoting location-specific targeting and attracting new customers while retaining existing ones. All in all, geolocation helps you to target the customers in your vicinity with push notifications regarding promotions and offers. Connecting through mobile apps besides helping kickstart an interaction with your customers also encourages them to make a purchase from you – facilitating an increase in your sales revenue.
3. Seamless and Easier Payment Method
Global mobile payment users are expected to reach 1 billion users by the year 2020. Hence, a secure payment method integrated within a mobile app is only going to make your business every customer’s favorite. Mobile apps have been a great facilitator for making instant payments through credit cards, debit cards, and digital wallets. This makes the entire payment process smooth, secure, user-friendly and seamless for the customers. This simplicity and ease of making payments motivate customers to indulge in more and more purchase, resulting in your business’s scaled revenue.
4. Impeccable Customer Experience
The mobile apps allow customers to connect to a business on a personal level. From resolving customer concerns to responding feedbacks, a mobile app makes the whole process of establishing a connection between a business and customer smooth by serving as a great customer support system. It doesn’t only reduce the time per customer but, also improves the overall efficiency.
In short, a mobile app can serve as two-way communication between the business and customers. This, in turn, can boost customer loyalty and help the business save money, indulge in optimum utilization of resources while retaining and expanding their customer base.
5. Facilitates Personalization
A mobile app is equipped with the feature of data analytics. This allows you to have a deep insight into your customer’s buying behavior, recent purchase; sales funnel position and preferences. And, with such detailed and intricate data, targeting your customers on a personal level is as easy as eating a piece of cake. You can build a personal rapport with your customers and invoke brand loyalty. You can do this by sending push notifications that are tailored to meet your customer’s needs – based on their browsing history and purchase pattern.
6. Serves as a Colossal Business Growth Model
A mobile app serves as an enormous business growth model and helps you have an around-the-clock view of your business. From keeping track of emails and contacts to scheduling team meetings and appointments, the feature of mobile analytics can help you do it all. And, if that’s not enough, you can even include a sales support analytics feature within your app and automate the whole sales lifecycle. This can work wonders for closing deals quickly, saving time, keeping your business organized while optimizing the entire productivity level.
7. Works as a Useful Marketing Tool
Mobile apps undoubtedly are the best marketing tool for any business. It brings your business on the customer’s fingertips. Just a click and they can know it all about your business. From your company and product info to the product list, prices and descriptions, your mobile app contains all the details about your business. This works as an effective marketing tool to help customers know your brand inside out while facilitating them to make better purchase decisions.
8. Fuels On-Demand Business
Mobile apps have been the greatest facilitator in the success of innovative business solutions in the era of the On-demand economy. From a food delivery app to a taxi app, and from ticket booking app to eWallet app, On-demand apps are customized as per the specific business requirement whether it is for B2B or B2C customers. Some of the integral features that drive On-demand apps are real-time tracking by geolocation, payment gateway and push notifications. Got an On-demand app idea? Hire on-demand app development experts and get it realized at the App Store.
9. Enhances Customer Experience with Digital Transformation
Mobile apps have not only been making life seamless for individuals of businesses, but they are also a great enabler when it comes to enhancing customer experience by digital transformation. With mobile devices like smartphones and tablets emerging as the preferred devices for communication, it’s a great time for business owners to invest in mobile app development. Invest in ushering a transformative digital experience for your customers with mobile apps that helps make the business process simpler, lower operational cost and enhance the customer experience.
10. Joins the Dots to the Connected World
The dream of a connected world is a reality now with businesses getting the best out of the innovations in the Internet of Things (IoT). From smart homes to office spaces to smart cities, IoT has empowered people to control and make things simpler for them. But here again, mobile apps do have a crucial role to play with the Internet of Things and smart automation.
For instance, in a home automation system, it is the integrated mobile application that does the magic for you. If you wish to switch on the air conditioner or mood lights at home while driving back from work, all you need to do is command through the mobile app (in just a tap). Such mobile apps are in rage and a smart idea can drive home the big moolah for you.
Conclusion
Mobile apps are not just another tool to promote sales. It is an enduring experience that brings customers closer to you on a personal level. And, such long-term relationships can work wonders in nurturing your brand and overall business. However, if you are looking to build a mobile app, you can get in touch a leading mobile app development company that has strategic development processes and a proficient team of mobile app developers.
