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Huawei And Sony Team Up to Showcase Cloud-based Media Solutions at MWC 2018

Oindrila Banerjee
Oindrila Banerjee
A English Literature student, love reading books, love literature and history, and enthusiastic about travelling. She likes to read random pieces of information and like watching films. She likes how refreshing it is to learn something new everyday. Her goal is to earn enough to take a trip round the globe.

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Huawei has teamed up with Sony Professional to showcase cloud-based high-end media solutions based on Open Telekom Cloud, the public cloud platform from T-Systems, of which Huawei is the public cloud partner.

Open Telekom Cloud, “an affordable, scalable and easy to use cloud infrastructure solution”, provides on-demand and secure cloud services with optimized performance for media content and video processing, allowing companies to enable solutions like Sony’s Media Backbone Hive cloud-based production system to assess dynamic market conditions.

Commenting on the latest partnership, Zhipeng Ren, President of Cloud Business Unit, Western Europe, Huawei, has said, “Bringing together the Huawei powered Open Telekom Cloud and the media knowledge and experience of partners such as Sony Professional, we have created a new level of cloud-based media solutions to serve customers all over the world.”

When you produce content online in the cloud, you’re already where the young target audiences get their news. With our Media Backbone Hive news production system hosted in the Open Telekom Cloud, we are providing a universal tool that is redefining production. Instead of having to use expensive, complex equipment, by shifting news operations into cloud journalists can create their content using web-based tools online, directly in the cloud – providing multi-platform production for TV, web, mobile devices and social media reach new internet-driven audiences without the need to spend more. – Stuart Almond, Head of Marketing, Sony Professional Solutions Europe

The Huawei Media Cloud Solution is currently being used in film, television, and communications media organizations in more than ten countries across Western Europe, the Middle East, the Asia-Pacific, along with countries in other parts of the world. This has allowed media users to rapidly become a part of an all-inclusive, all-mobile, all-cloud media business transformation.

Huawei has helped France’s TFI TV Station to construct a converged media cloud platform to improve program production efficiency. Huawei and United Arab Emirates telecom operator has come together to build a media industry cloud that provides customers with a full cloud to production, broadcasting, distributing, and filing services, reducing their O&M costs. Huawei’s 4K Ultra HD Production Solution serves KBS TV Station, in South Korea, thus helping it to broadcast 4K ultra HD programs.

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