A successful marketing campaign goes beyond launching an app on a popular app store. It involves several channels, including app marketing.
But how vital is app marketing in today's world? Put simply, mobile app users are at an all-time high, mak...
Google Monday announced to bring its Play Pass subscription service to Android devices in India for Rs 99 a month or Rs 889 for the year.
The Google Play Pass subscription service will offer over 1,000 apps and games across 41 categories without ...
Google is planning to improve Play Store ratings by filtering reviews and ratings based on where users are.
Soon, Play Store users on phones will see app ratings based on the average of submissions from only the country they are registered.
"W...
Pro-Palestine activists have hit Facebook with a coordinated campaign where they have been successful in pushing down the app review rating of the social networking platform on both Apple and Google App stores.
Facebook is facing thousands of low...
In a fresh bid to sanitize its Play Store, Google has announced new policies and guidelines to improve app quality and discovery for users.
The company said that app title, icon, and developer name that do not meet the upcoming policies will not ...
