Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

The World’s First Metaverse Marketing Lab Presentation fixed for June 29 in Milan

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

As Metaverse continues to change the world through digital innovations, a new communication enterprise in the metaverse industry is about to be witnessed again, come Wednesday, June 29th, 2022 in Milan.

The new program targeted, “The Metaverse Marketing Lab” is dedicated to communication companies on the metaverse market. The new initiative has been organized by the School of Management of the Politecnico di Milano, together with UNA and UPA.

The event will take place from 9:30 a.m. to 1 p.m. (CET) at the Politecnico di Milano’s Aula Magna Carassa e Dadda and will showcase numerous Metaverse apps for marketing and eco-media companies.

The Metaverse Marketing Lab event seeks to provide statistics and information on the metaverse market, exhibit marketing applications for the metaverse in partnership with the Milan Living Room and Sim.Co.VR technologies, and provide participants with a demo.

Researchers from Polytechnic’s PhEEL Laboratory will present the findings of studies on gauging users’ emotions in immersive realities, while UPA and UNA will share their sensitivity and experiences with Metaverse Marketing.

This is a method for completely comprehending this new and rapidly expanding market, including communication and marketing.

Indeed, talks by Manuela Balli, Metaverse Marketing Lab Director, Raffaele Pastore, UPA General Manager, and Massimiliano Gusmeo, UNA Delegate to Metaverse initiatives, are on the itinerary.

Additionally, talks will be given by Lucio Lamberti, Metaverse Marketing Lab Scientific Manager, Alessio Visintin, Sim.Co.VR, and Massimo Colautti, CEO of the Milan Salotto, to describe the application portion of the program.

Last week, Mathieu Nouzareth, the US CEO of The Sandbox, a popular blockchain game and metaverse, revealed how his platform has been unaffected by the downward trend in crypto.

Indeed, Nouzareth stated that users pick The Sandbox for fun rather than for business, which has driven the platform to pursue its objective of becoming the “Manhattan of the Metaverse” without regard for the cryptocurrency market. Follow TechGenyz for more latest tech news.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic