Trending

Stories

How Apple’s Emotion is Fighting Samsung’s Supremacy Appeal in Their Latest Gadget Release

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

Janelle Yu
Janelle Yu
Janelle Yu has great passion in writing various content topics especially about mobile technology, tech news and social media. She is currently a copywriter for Vender – a productivity app for salespeoplethat let you manage your leads and tasks.

The fight of the year in the smartphone arena has commenced.

iPhone 7 Plus VS Galaxy S7

Also Read

Who wins? It’s yet to be decided. Factors such as market sales, cost of production, reviews, and the like all define the final verdict as to which among the two takes home the crown.

As early as now, however, we are already hearing reviews from actual buyers who have firsthand experience with the features that the devices are capable of. While both items have unquestionably superior functions in their own way, the approach, they are making in marketing and advertising their goods spell a significant difference in their sales performance. Have a quick look.

Style VS Specs

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

The company’s most recent product releases – Apple’s iPhone 7 Plus and Samsung’s Galaxy S7 – had undeniably stolen the spotlight on the respective days they were released.

While Samsung is banking on the device’s superior power, function, and storage, Apple has been consistent in taking pride in its device’s style. Seeing how both companies received their dose of positive and negative reviews from users and experts, it is not a question of whether or not they sell.

However, with the unfortunate issue of Samsung Galaxy’s reported product recall, Apple seemed to have taken the winning crown for this year’s battle. It is appropriate to mention, though, that this win is not just a product of the battery issue S7 has.

Apple invested a lot in their device’s style, and avid users love it. The sleek and classy look that it sports was brilliantly incorporated in their advertisement and promotional materials that it’s no longer a surprise why style-savvy individuals prefer having it.

User experience VS Function

Accompanying the attractive style and packaging is the superb user experience that the new Apple product has. This is not to say that S7 doesn’t appear good. In fact, it does. But rather than focusing their promotion on the superb ‘function’ part, Apple has chosen to reiterate the value of the top-class user experience that the iPhone 7 has.

By excellent user experience, we don’t mean basic. It means that they are able to incorporate all of the advanced features their new product has in a highly convenient way that fits their market’s preference.

As simple as how this strategy seems, it works. More importantly, it has successfully stuck to Apple’s identity, which spells something like the design is how it works.

Avid users VS Newcomers

This is no longer new. Apple’s advertising has always been on top of the game. But while they are attracting new users to join them, the company does not forget to always give value to their avid, existing customers. Apple creates a message fit for this current market while at the same time enticing new ones to join the select few who have already joined their clique.

Samsung, as an established brand, has long been considered as a prolific producer of smartphone variety. Their S7 is geared to their current customers but also to users looking for a phablet with superb function and storage that their current phone is incapable of giving.

Overall, the targeting approach is doing well for both companies. It’s just a matter of time before we know who officially succeeds.

CONCLUSION

There are pros and cons to both products; at the end of the day, the user’s preference is all that matters. However, it is undeniable how the sales and recognition received by each device are widely affected by the quality of exposure they get on various media platforms.

The company’s strategy for shaping the message they want to accompany the materials has the potential to propel it on top of the competition. In the comparison we have above, it is quite visible how the two smartphone giants differ in terms of their marketing and communication strategies.

Yes, both might be targeting individuals belonging to the same profile, but the messaging from both is unique.

What is your personal take on this? Does Apple’s appeal to emotion win over Samsung’s claim to supremacy?

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -
OnePlus First-ever Tablet Launching in India Today ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9 MLS Season Pass Now Available On Apple TV App
OnePlus First-ever Tablet Launching in India Today ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King