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Facebook Eyeing More Business, Working on Messenger Advertisements

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Pranjali Dhaskat
Pranjali Dhaskat
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Facebook is pepping up for one more ‘interesting and handful’ service into their Messenger platform – although this might annoying for some users. It has introduced bots that shops can use to deliver quick responses and product information to their prospective customers. It is currently running a beta of Messages with Payments, from which users can buy their chosen goods directly from the chat app.

The social media giant at F8 this year announced that it will be concentrating more on Messenger bringing product integrations and services within a single platform. And this moves from the company is a part of its plan expanding services via Messenger platform for businesses.

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Facebook’s Vice President of messaging products David Marcus at Web Summit 2016 in Dublin, announced the company is testing to allow brands to advertise their products using Messenger.

With this change, Facebook is very sure about its security and the company is keeping users’ privacy at the forefront of this new effort. User will be able to block conversation with the company if they find advertising spammy. Facebook hopes the ability to instantly block a company will encourage companies who take advantage of the platform to build quality ads and make the messages worth the time of the user.

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During this week, the new Facebook ads will start appearing on the users’ News feeds. upon clicking on the particular advertisement will land you to Messenger. If you have already communicated with the company via Messenger in the past, got messages, don’t be surprised. In case you received any messages via Messenger from any company, send your comments on the below post.

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