Apple urges iPhone X attraction via its latest Ad featuring Portrait Lighting selfies

iPhone X Portrait Lighting Selfies

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Yesterday, January 21, Apple released an iPhone X Ad featuring its camera abilities regarding selfie, and the Great Muhammad Ali reciting on his greatness in the background. The short video is a part of the brand’s push on the iPhone X that was limitedly released back in September 2017.

iPhone X Ad

The ad presents the iPhone X portrait lighting selfies feature that’s infused in the front camera of the smartphone and bears the TrueDepth camera technology. Posted on YouTube, it showcases a series of Portrait Lighting photos that are clicked using the stage light and stage light mono capture options of the iPhone X.

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The iPhone X camera makes use of the depth information coupled with a complex algorithm for presenting the interaction between the facial features and light. The technology is incorporated into Apple’s A11 Bionic chip and an integrated image processor that together provide realistic lighting effects. This circumvents the need for an external lighting equipment, encouraging better selfies whenever the users feel like taking one.

The same is possible if you want to click selfies using the rear cameras of iPhone 8 and 8 Plus as well. The dual-lens setups mounted in these phones are as well able enough to derive depth info from a given scene.

In terms of the front camera of iPhone X, the TrueDepth array is the only system bearing the capability of portrait lighting. It uses the dot projection technology to capture the depth info of the subject. The technology is typically applied to the process of FaceID facial recognition.

Via: AppleInsider

Apple urges iPhone X attraction via its latest Ad featuring Portrait Lighting selfies