Artificial Intelligence has been playing an important role in today’s world of technology. It is seen that from a sardonic as well as brilliant Siri to Tesla’s self-driving cars to Google’s Artificial Intelligence, you can learn the video games in a few hours. It is because of the gift of AI.
AI has been revolutionizing small, medium and large-scale industries one by one. The next target of Artificial Intelligence in the year 2018, would be the field of digital marketing that is already in a dynamically evolving phase.
We need to be thankful for social media and volume of data we left behind during the Internet surfing, sometimes we know and often we do not know. Artificial Intelligence holds a big potential in the area of digital marketing.
Utilizing the artificial intelligence to provide better and far better customer experience, target marketing, promotion and advertising as well as predictive analytics, you will certainly be able to attain a great return on investment to your business. To drive deep into the ocean of digital marketing and big data, you first need to know about Big Data and Digital Marketing in a brief.
Why Big Data?
Big data is beyond doubt an evolving term, which describes any voluminous amount of data, for instance, structured, semi-structured as well as unstructured data that has somehow potential to mine for the purpose of information.
Big data is sometimes characterized by 3VS, which is known as volume of data, data types variety as well as the velocity at which that data should be processed. Albeit, big data does not equate to any particular volume of data, the term is sometimes utilized to describe the TB, PB, and EB of data captured over the time, where TB is terabytes, PB is petabytes and EB is exabytes.
Why Digital Marketing?
On the other hand, digital marketing is nothing but the marketing of products and/or services utilizing the digital platforms, most of the platforms are used to build a strong online presence, mainly on the Internet, but also combining the mobile phones, display ads, and any other digital medium or channels. At a high level, digital marketing generally refers to ads delivered by way of digital channels, like search engines, websites, blogs, social media, email as well as mobile applications.
While the term digital marketing covers a wide array of marketing activities, all of which are not universally agreed upon, we will focus on the very common kinds of below.
Now you have come to know about Big Data and Digital Marketing; we will discuss the influence of Big Data and digital marketing in the year of 2018.
Here, in this blog, we will discuss three most essential things that are associated with Big Data and has a great impact on digital marketing this year. Let us read.
Personalized UX large Extent
It is one of the most crucial areas where Artificial Intelligence can break in as well as build a significant influence. A customer is no doubt the King of any business and content is beyond doubt king for a marketer. Whether you can merge the content marketing strategy with AI, it can be amazing for your business.
Predictive Marketing Can Make Your Decision Easier
Each time a user browses a website on the internet; new data generates and collects for Artificial Intelligence analysis. This data can reveal hundreds of thousands of information, such as user needs, behaviors, as well as future actions. These data are based on the information, and marketing can be optimized to supply some of the most relevant information at the same time.
Previously, Image recognition was normally confined to identify the isolated objects in a picture or the image; but this time Artificial Intelligence enables software and it is not possible to get in detail description of an image.
Last, but certainly not the least, thanks to social media and big data, we currently know consumers better than previous days. AI and its incorporated technologies should bring marketers as well as consumers closer in 2018. Consumers have a better understanding of a product and or service, and marketers have a tremendous understanding of consumers at the same time. With the help of AI as the connecting link between them, it will be amazing to know or to see how digital marketing slowly turns out in the year 2018.
Today’s decision-making is out and optimized decision-making, the better sales-cycle as well as the process of predictive purchasing and selling are beyond doubt and are sure shot results of this robotic war. This time both brands, as well as consumers, will be on the winning side. Therefore, we should wait and see when and how marketers are moving carefully and skillfully this lethal armor to maximize the sales, and strengthening the pipeline to get the potential customers.