Crises are a global concern that comes without any prior intimation. Nowadays, social media has become one of the most important platforms for sharing important updates accordingly. People choose social media like Facebook to let their close ones know that they are safe. Not only this, many people in these situations get help from this social media site at a great level.
To promote this, Facebook has decided to roll out a new feature that will help businesses and other organizations to participate in helping people affected due to crises. Facebook has started rolling out the feature to the organizations like Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, The California Department of Forestry and Fire, and Save the Children.
This feature is expected to roll out to more businesses soon in the coming weeks. With the help of this tool, the organizations can post on Facebook Community Help in order to provide critical information and services for people to get help during crises. Facebook rolled out this Community Help feature about one year ago. This feature was added with the intention to provide help during a crisis in various ways.
The ultimate benefit of this Community Help will be that the business organizations will be able to post in Community Help by which they can reach communities affected by crises. They can support people by helping them find free transportation facilities and connecting volunteers with organizations.
Last year some of the most unusual crises were evidenced by people like flooding in Brazil (May), Hurricane Harvey in the US (August), the attack in Barcelona (August), the flooding in Mumbai (August), and the earthquake in Central Mexico (September). During this time, many people were connected through this Community Help feature. Thanks to Facebook, nearly 500 different crises were managed with the help of this feature.
Facebook officially stated that it always strives to help those who need to recover and rebuild after a crisis. For this, they constantly try to develop and build tools to help people be safe and connected.With this feature, business organizations will have an opportunity to build a strong community network.