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Twitter Brings New Features to Direct Messages for Businesses to Respond to Customers

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Aniruddha Paul
Aniruddha Paul
Writer, passionate in content development on latest technology updates. Loves to follow relevantly on social media, business, games, cultural references and all that symbolizes tech progressions. Philosophy, creation, life and freedom are his fondness.

Two days ago, on February 22, Twitter introduced a new feature for the developers: adaptive rate limits. It allows businesses to use the Twitter Direct Messages with the help of the social media platform’s API, making use of the DM deep link and DM Card.

Adaptive rate limits ensure responding to customers in private messages even if the inbound volumes are high. Any account may send up to 5 messages as a response to any message received within 24 hours. The best part is that each received message resets the 5-message limit every single time.

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The feature has now been made available to all accounts that use Twitter Direct Messages via a third-party tool using POST direct messages/event/new endpoint. This is incorporated with Microsoft’s recently launched chatbot Zo (@Zochats).

Zochat uses AI to connect with people for chatting and playing games. Zo has the ability to perform real-time conversations with everyone she receives messages from. Handling tens of thousands of conversations daily for a chatbot such as Zo is no longer a problem, thanks to the adaptive rate limits.

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Twitter invites developers who use Direct Messages creation to migrate to the new endpoint mentioned above. Using a migration guide in the process will be of precise help. The previous POST direct messages/new endpoint will be retired on the coming June 19.

Twitter is investing in a new initiative to make it savvy for developers in helping businesses and people to connect, and adaptive rate limits is a part of it. Get to know more about the initiative at API platform roadmap.

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