LinkedIn announced today that it would provide companies to use video in its platform for marketing enhancement. Native video uploading for users was rolled out in August 2017. Now it’s time for businesses to enjoy video usage designed for the spectrum.
Today’s announcement includes video capabilities for sponsored content and company pages. Using videos is indeed one of the most effective tools for achieving conversion heights in businesses, as Abhishek Shrivastava (Director of Product, LinkedIn Marketing Solutions) regarding LinkedIn’s observation in demand.
The LinkedIn B2B video for Sponsored Content ads can use any target of advertisers ranging from job title to skills targeting and even Matched Audiences targeting. These ads are incorporated with LinkedIn’s Lead Gen Forms product to drive site traffic and generate business leads. Tracking progress is possible with LinkedIn tracking pixel, the conversion tracking tool that helps measure the number of leads, website visits, and more.
Similarly, the video for Company Pages enables businesses and publishers to place videos right on their company pages.
B2B marketers and professional audiences and professional contacts — they can use the video [tool] we’re launching across their funnels. Whether they’re looking to generate brand awareness, sending people to websites to take action, or connecting leads, they can showcase the video. If the member watching is interested, they can collect the leads right away. – Abhishek Shrivastava (Director of Product, LinkedIn Marketing Solutions)
Both the products are being rolled out presently, with all businesses touching the providence to finish within the coming weeks. The likes of Goldman Sachs and KLM Royal Dutch Airlines have shown support. They emphasized video content being the most crucial element to open doors for gaining ROI.
LinkedIn had been on a spree in conducting tests since last year to develop video capabilities to compensate for the increasing demand from businesses. It has finally been realized!