RelatedThe company has planned for mass production of OLED panels for smartphones starting in 2019. Facing cash-crunch, it is looking for new investors to finance and launch the production line. Masayuki Otani, chief market analyst for Securities Japan has pointed out that the government will continue helping Japan Display, but the company itself has been slow as compared to its South Korean rivals in OLED production. Japan Display, formed in 2012 combines the display businesses of Hitachi, Sony and Toshiba. The deal was brokered by Innovation Network Corp of Japan (INCJ) that’s backed by the state. OLED screens are thinner and lighter as compared to LCD screens. Additionally, OLEDs do not require backlighting, rather can generate light themselves. This further ensures that less battery life is spent. In the mix, a representative of Apple at its South Korean office wasn’t available for comment. Also, a spokesman for Japan Display declined to comment on the matter. So did LG Display and Samsung Display as well. Keep following us to get more on this case.