In this day and age, one can easily be overwhelmed with the information they can get from the world’s biggest library: the Internet. Keywords on search engines open doors to websites loaded with data that may or may not be credible, depending on the source. We skim blog posts and articles searching answers and we hit the close button if we find it too long or complicated to be understood in less than five minutes.
The competition to stay relevant is so intense that web publishers need to be flexible in adapting to the changes in the behavior of their site visitors caused by shifts in the digital environment. Studies have shown, however, that one surefire way to boost online visibility is by creating infographics.
We need to understand the importance of Infographic. For every sixty seconds, hundreds of infographics are produced somewhere in the world. The popularity of infographics has increased immensely these past years because it summarizes ten pages’ worth of data into one JPG file. It’s a lot easier to digest compared to lengthy essays because the images make it easier for people to understand and digest information.
Why Infographics are powerful
These days, it’s all about the visuals and infographics are capable of immediately grabbing the attention of your website visitors. Choose the right font, pick colors that work well together, toss in well-designed images and graphics, and enough space for the eyes to move around and you’ll have an effective infographic. Keep it neat, take note of the whitespace, and you’re good to go.
You can make “boring” topics interesting by adding infographics. When people come across articles about industries that don’t tickle their fancy, or when it’s about concepts that are too difficult to understand, an effective infographic can save the day. You literally draw the picture for them so they can visualize what the article is telling them. It can also be used to appeal to their emotions and inspire them to take action.
Other importance of Infographic includes, they have long life spans which mean they have a much higher chance of going viral. It’s easy to share, it’s visually attractive, and it has a wider audience reach as opposed to those long articles we find online. If you’re an entrepreneur, you can use infographics to make your customers say yes to what they would normally say no to.
The relationship between SEO and Infographics
Search Engine Optimization (SEO) has now grown beyond the usual inbound links and tweaks on-site. Backlink quality, bounce rate, and engagement time are now also being considered. That said, an effective SEO campaign has to have the capacity to boost website traffic and conversions, earn referral links, and generate a strong presence on social media.
Where do infographics factor in on the equation?
The answer is simple: it hits three birds with one stone. Infographics are high-quality content that you can upload on your website. One image can educate, engage, and entertain the visitors of your website. If the infographics are well crafted, there’s a high chance that it will be shared on various social media platforms. Online regular users, journalists, and bloggers will notice your infographic once it goes viral. They may consider featuring it on their websites or social media platforms which, in turn, also increases your audience.
Content. Social signals. Backlinks. You hit all three with just one infographic.
When it comes to creating infographics, it’s important to first think about your target audience and identify their needs. Understand where they are coming from. What message do you want to deliver? How are you going to deliver the message? What platform will you use? Once you have the answers, you can start working on your infographic. There is an overwhelming supply of tools for infographic creation.
First, there’s the ever-reliable Adobe Photoshop that allows you to layer up texts, images, and play with different colors from the palette. It’s the go-to tool for most graphic designers, along with Adobe Illustrator. It’s convenient, but it can be difficult for non-graphics people to navigate around the software. Beginners may opt to explore Canva – it has an infographic maker that’s drag and drops, plus it’s easy to move around the work interface. Some of the samples templates from Canva are also shown here.
When you’re done working on your infographics, be sure to upload it on social media platforms and your website. There is nothing more heartbreaking than infographics that audiences don’t get to see because you were too scared to upload them.
Take pride in your work, upload it, and if it doesn’t go viral, it’s fine. These things take some time. What’s more important is that you start incorporating infographics into your SEO campaign now so you can find areas that need improvement. The key is paying attention to how audiences respond to your infographics and make adjustments.