For a business to grow and make progress, it needs to evoke interest in its potential customers and keep generating quality leads.
Contrary to what many think, getting traffic and generating leads are two different ball games altogether. Traffic refers to the number of visitors your website receives whereas leads refer to those visitors who have shown an active interest in your business by leaving behind their contact information.
In today’s digital era, the traditional methods of lead generation such as door-to-door and direct mail aren’t as effective. It is time to embrace digital tools such as websites, e-mail campaigns and most importantly, social media.
While all brands use social media to create awareness and engage customers, how many actually use it to generate leads? Here are 5 surefire ways social media can help you generate leads while saving time and costs –
Facebook Lead Ads
Whether you are a writing service or a fitness brand, you are sure to be advertising on Facebook. However, what’s also important is using the right tools this platform offers to effectively meet your business goals.
In the case of lead generation, the perfect tool Facebook offers are Lead Ads. These ad formats directly urge customers to share their contact information with a click of a button instead of directing them to your website. What’s more, these ads are mobile-friendly as most of the browsing takes place on mobile phones.
So, create a compelling lead ad, add a suitable call-to-action as such ‘Sign Up’ or ‘Download Now’, and target the right audience. Make sure you keep the lead form succinct and convenient to not lose potential leads in the process.
Your brand’s social media profiles need to be like a mini-website. Not only do they need to be updated, but they must also include the essential call-to-action buttons that can urge users to interact more easily with your brand.
Some examples of call-to-actions are Register, Sign Up, Download, Contact Us among others. Use focused buttons that are most relevant to your brand. For instance, restaurant brands can use ‘Call Now’ while ‘Download’ can be used if you are posting about a newly launched e-book.
Facebook goes one step further and allows you to customize your business page by adding Custom Tabs wherein you can seamlessly offer an app-like experience on your page and capture leads.
With 500 million tweets being posted per day, Twitter is a platform that should be on every marketeer’s consideration list.
As the name suggests, Twitter Chats refer to chats or discussions happening on Twitter. One way is to participate in existing Twitter Chats that are related to your industry or business domain. It gives your business visibility among a group of interested, potential leads. It’s not about being spammy but tactfully plugging in your offerings by adding value to the conversation.
Another way to go about it is by starting or hosting a Twitter Chat yourself. Start a chat with a unique, dedicated hashtag and ask relevant questions that evoke interest in your brand and engage people.
Social Media Listening
The simplest way to generate leads is by listening and monitoring your social media channels. You need to invest time in listening to what are the conversations taking place surrounding your industry, competitors and your business.
From tracking brand mentions and responding to queries to taking note of customer pain points for feedback – social media monitoring can help you generate leads and build long-term relationships with your customers. The best part about this is that you are catering to people who are already partly interested in your business or are actively looking for a solution you can offer.
So, make the most of social media listening tools and make it an integral part of your social media strategy.
Last but not the least, who doesn’t love sweepstakes and contests! Include weekly or monthly contests in your social media calendar focused on generating quality leads. While contests increase buzz and engage followers, they can also be used to gather information about them that can come to use later. The people who participate are obviously interested in your product and are customers you should target. Now that’s a win-win situation for both parties, isn’t it?