5 Super Tactics to Generate Leads Through Social Media

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

For a business to grow and make progress, it needs to evoke interest in its potential customers and keep generating quality leads.

Contrary to what many think, getting traffic and generating leads are two different ball games altogether. Traffic refers to the number of visitors your website receives, whereas leads refer to those visitors who have shown an active interest in your business by leaving behind their contact information.

Also Read

In today’s digital era, the traditional methods of lead generation, such as door-to-door and direct mail, aren’t as effective. It is time to embrace digital tools such as websites, e-mail campaigns, and most importantly, social media.

While all brands use social media to create awareness and engage customers, how many actually use it to generate leads? Here are 5 surefire ways social media can help you generate leads while saving time and costs –

- Advertisement -

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

Table of Contents

Facebook Lead Ads

Whether you are a writing service or a fitness brand, you are sure to be advertising on Facebook. However, what’s also important is using the right tools this platform offers to effectively meet your business goals.

Facebook Ads

In the case of lead generation, the perfect tool Facebook offers are Lead Ads. These ad formats directly urge customers to share their contact information with a click of a button instead of directing them to your website. What’s more, these ads are mobile-friendly as most of the browsing takes place on mobile phones.

So, create a compelling lead ad, add a suitable call-to-action as such ‘Sign Up’ or ‘Download Now’, and target the right audience. Make sure you keep the lead form succinct and convenient to avoid losing potential leads.

Optimize Profiles

Your brand’s social media profiles need to be like a mini-website. Not only do they need to be updated, but they must also include the essential call-to-action buttons that can urge users to interact more easily with your brand.

Some examples of call-to-actions are Register, Sign Up, Download, Contact Us among others. Use focused buttons that are most relevant to your brand. For instance, restaurant brands can use ‘Call Now’ while ‘Download’ can be used if you are posting about a newly launched e-book.

Facebook goes one step further and allows you to customize your business page by adding Custom Tabs wherein you can seamlessly offer an app-like experience on your page and capture leads.

Twitter Chats

With 500 million tweets being posted per day, Twitter is a platform that should be on every marketeer’s consideration list.

Twitter Chats

As the name suggests, Twitter Chats refer to chats or discussions happening on Twitter. One way is to participate in existing Twitter Chats that are related to your industry or business domain. It gives your business visibility among a group of interested, potential leads. It’s not about being spammy but tactfully plugging in your offerings by adding value to the conversation.

Another way to do it is by starting or hosting a Twitter Chat. Start a chat with a unique, dedicated hashtag and ask relevant questions that evoke interest in your brand and engage people.

Social Media Listening

The simplest way to generate leads is by listening and monitoring your social media channels. You need to invest time in listening to the conversations surrounding your industry, competitors and your business.

From tracking brand mentions and responding to queries to taking note of customer pain points for feedback – social media monitoring can help you generate leads and build long-term relationships with your customers. The best part about this is that you are catering to people who are already partly interested in your business or are actively looking for a solution you can offer.

So, make the most of social media listening tools and make it an integral part of your social media strategy.


Last but not least, who doesn’t love sweepstakes and contests? Include weekly, or monthly contests in your social media calendar focused on generating quality leads. While contests increase buzz and engage followers, they can also be used to gather information about them that can come to use later. The people who participate are obviously interested in your product and are customers you should target. Now that’s a win-win situation for both parties, isn’t it?

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



- Advertisement -
Adela Belin
Adela Belin
Adela Belin is the Head of Digital Marketing at Writers Per Hour. She creates content surrounding marketing with a focus on social media and digital marketing. Feel free to contact Adela on G+.
- Advertisement -

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.


- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9 MLS Season Pass Now Available On Apple TV App Tesla To Increase Giga Shanghai EV Production to 20,000 Weekly 
OpenAI Releases Tool To Detect AI-generated Text Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters