Snapchat has introduced a new feature by which voters above 18 years of age in the US can perform their voting rights and register themselves much quicker through the app’s TurboVote option.
From today, Snapchat will provide its adult users with a link in the user profile for the registration procedure. This shall be followed by the addition of several propaganda tools like nationwide filters that can influence more Snapchat users to register for the important agenda.
The United States will be witnessing a mid-term election soon, and Snap’s initiative encourages US voters above 18 to register for the vote. This feature will be rolled out to all the users in the US, where they can access the in-app TurboVote portal with a voter registration link from the app.
Snapchat is the latest social media that joined the movement encouraging voters across the US. Yesterday, another social network Twitter announced #BeAVoter campaign to promote the 2018 US election, which will be held on November 6. Facebook-owned Instagram has also taken the initiative to provide accurate voting information in partnership with TurboVote and planning to new story sticker called “I Voted” on Election Day.
The popular photo-messaging platform has more than 100 million active users in North America – most importantly, young people. The company thinks the initiative will help add more voters participating in the upcoming elections who stayed away from the 2014 election.
The “Team Snapchat” shall also send a confirmatory video message after all these procedures are over. Thus this social networking endeavor shall make more users conscious of their rights and contribute towards a national making process, mid-term elections, and others.