Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Must Read

Tom Desmond
Tom Desmond

A jazz musician who jumped feet-first into New York City — if you can make it in the Big Apple, you can make it anywhere — Tom played all over town and toured the world, but he had a constant craving for business development, so he created several large directories in competitive markets.

Tom’s passion for SEO drove them to the top of the SERPs, where they were eventually discovered and bought by a larger company. Looking for a bigger challenge, he co-founded the law firm SEO company ApricotLaw. Since then, he has been helping law firms climb the ranks in Google and capture big leads.

There’s no doubt that social media is a valuable marketing tool. In fact, some businesses use only social media to engage with consumers and market their products. Using only one marketing approach is almost never a good idea, but social media can have an impact on your SEO efforts. Social media doesn’t directly impact SEO, of course, but it can indirectly affect your website’s rankings in Google in several ways.

SocialPilot Affiliate
SocialPilot: Cost-Effective Social Media Management Tool
Data-driven decisions to improve engagement and finetune your social media strategy. 85,000+ professionals trust SocialPilot to manage social media, improve engagement and analyze results - at a pocket-friendly cost.
Trial Now

1. Social Engagement means more traffic to your website

Also Read

When people engage with you on social media, they will often move directly from your social media account to your website. This is obviously helpful, as your end goal is to get more visitors to your site and hopefully convert those visitors into customers.

However, according to Cognitive SEO,

The more visitors who head over to your website, the higher your Google rankings may climb. Social media provides a way for more people to find your site. In addition, the more you engage on social media, the more likely people and businesses are to share your social media posts—again increasing your traffic. It’s a nice chain reaction.

2. Social media profiles can rank

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

That’s right. The more popular and complete your social media profiles are, the more likely they are to rank when someone does a search for your business or a similar business. The first three results might be your main website, your Facebook profile, and your Twitter profile. That’s a great way to push the competition farther down on a search engine results page (SERP), which means you’re more visible to potential customers or clients.

Semrush Aff
SEO and Social Media – SEMrush Marketing Toolkit
Beat your competitor's SEO and PPC strategy with the world's leading competitive intelligence software for digital marketing. A complete workflow and all-in-one marketing toolkit for digital marketing professionals.
Get it for Free

3. Social media engagement helps you get external links

We all know that obtaining high-quality backlinks is one of the best ways to boost rankings. Sure – you can solicit external links, but social media engagement increases the likelihood of getting organic backlinks.

Here’s how it works: You become an authority in your subject on social media. You actively post relevant content from your website. Content creators, such as journalists and bloggers, in your field, are likely to come across your content on social media. Your relevant content might inspire the next piece of content the blogger or journalist creates, and that might mean a high-quality backlink to your website. Then, all you have to do is sit back and enjoy the rankings boost.

4. Brand awareness matters

According to Statista, Facebook had over 2.23 billion active users in the second quarter of 2018. And that’s only one social media platform. Can you really afford to not use social media as a marketing tool?

SEMrush - Effective Marketing Toolkit
See how your engagement change over time. Take a look at your competitor's social strategies. Build your most effective social media strategy
Get a 7-Day Free Trial

Brand awareness is good marketing, and you can promote your brand on social media. Social media users may remember the name of your business when they’re searching for a product or service later on.

In addition to making your business stand out in the rankings, it also makes it more likely that people will search for the name of your firm alongside the type of product or service you offer, providing your site a direct path to the top of the SERPs.

5. Direct SEO benefits are possible

When we think of SEO, we most often think about Google, but there are other search engines out there. You shouldn’t ignore them. Although it’s far behind Google, Bing is a highly used search engine. It would benefit you to not cut Bing users out. Unlike Google, Bing has actually said that a website’s “social authority” does play a part in how it ranks. That means social media activity could directly impact your rankings in Bing and possibly other search engines.

Save up to 60% on OptinMonster

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

- Advertisement -
- Advertisement -


Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
- Advertisement -