If you own an online business or have a website for digital marketing, Search Engine Optimization is crucial. It is the one thing that helps your site/online venture to rank higher and get better traffic. To remain on top of your SEO, you must avoid some mistakes. In this blog, we have talked about six such errors. They are very common and can easily be avoided.
What is SEO?
SEO is an acronym for Search Engine Optimization. It is a process that improves the position of your site when people search for it on Google or Bing.
It helps the site to get a better ranking if keywords are used properly. This, in turn, leads to more traffic and conversion rates.
Read on to know the Top 6 SEO Mistakes you should stay away from
1) Not using the right Keywords and doing keyword stuffing
Keywords are phrases that the consumer uses to find your services online. These phrases get you listed higher in search engine ranking. Thus, it is imperative to keep these points mind:
- Research the target consumer and monitor the words used by them to search for your services. Select your keywords from amongst those words.
- Keywords should be used in URLs, page title, main heading, and first paragraph. This helps search engines index your page in the correct way.
- Use them organically in your blogs and articles
- Google AdWords, Keyword Planner, Google Trends, etc. are some of the tools that can help you with finding the right keywords.
- Also, don’t use keywords more than 2-3 times in one paragraph. This is known as stuffing and is bad for the SEO.
2) Using content which is not relevant to consumers or business
If your website has no relevant content, it will not be shown in search engine results. A consumer will visit a site only if it provides them valuable content. So, hire a writer that can give original, useful and relevant (both to the consumer and your business) content.
If you use content that is poorly written with lots of keywords, Google will black hat it. And your page ranking and traffic will suffer badly.
3) Copying content
Plagiarism is a sin and Google will penalize you for it. Using original and fresh content is essential. This helps build your credibility amongst consumers for providing them with something unique. Also, this is an essential criterion for listing higher in search engine results. Many tools can be used for checking the originality of your work like Grammarly.
Take your content to the next level by using Grammarly
4) Not tracking the SEO process by analyzing it
Tracking the tricks and tips used for optimizing your SEO is necessary. Otherwise, you will never know if your efforts are working or not. This will also help you to implement better methods for improving the SEO of the site. When you analyze the data, it helps you to figure out traffic patterns and what works for your site and what doesn’t. Google Analytics and Google Webmaster are two tools that help you to figure out these details.
Using these tools for analyzing your work will help you to figure out ways to increase your conversions.
5) Not worrying about Local SEO
If you have a local business, and your SEO is weak, you won’t show in search engines. This means that your business will never be successful as people are not aware of your services. Thus, for local business, localized SEO is imperative. For this to happen, one of the important things is to provide correct details. This includes name, address, and phone number. If this data is correct, your consumers will be able to find you. And Google and other search engines will know that your business is verified.
6) Not obtaining backlinks naturally
Quality backlinks are essential for the website’s SEO. But most SEO teams are obsessed about getting them and not about getting it organically. Sure, when you get mentioned by a great site, it really helps. Still, when you obtain backlinks naturally, the ranking and traffic are better. Paying for organic backlinks is also a great option.
7) Not using Visuals:
Visuals are in trend nowadays. Nobody has got the time to go through a 1000 words long boring text. So if your website also has long boring text content without any visuals, you are losing at user experience. Keep in mind, you are writing for humans, not for bots and humans for sure don’t like to read a boring article.
So if you want to woo your readers and maintain their attention, add eye-catching visuals in your content. Graphic designing tools like Canva can help you design your own images for free and that too, within minutes. So make sure to add visuals to make your article more appealing to its audience.
SEO is the backbone of your online business or website (for digital marketing). This is why it is crucial that you work hard to implement the best SEO tricks and tips you know. Keep the learning process about SEO continuous, since it is a never-ending process. Avoid these mistakes or correct it and you will see great results soon. An SEO sound website will always further your brand, and it will be visible everywhere.