Commencing on 9th July, Google Chrome shall take its ad-blocking feature launched in February 2018 focusing on sites in North America and Europe and make it global in an attempt to protect its users from spammy, intrusive ads.

Google’s Chromium blog states that the ad-blocker has been designed to ensure that publishers don’t indulge in what has been defined as obnoxious ad practices by a consortium called ‘Coalition for Better Ads’ by its Better Ads Standards. In order to stop spammy ads, Google analyzes sites and their ads, and issues warning of being blacklisted for the ones with overly intrusive ads if they persist in their ways.

At the same time, Google is not altogether abandoning publishers. For publishers coming up with ads, Google has put in place a tool called the Ad Experience Report, which publishers can use this Wednesday onwards to check if the ads displayed on their sites are intrusive. The blog adds that while Chrome has already reviewed millions of sites worldwide, it shall continue to do the same.

Chrome has already achieved success with the Better Ads Standards program, having ensured that two-thirds of the non-compliant publishers in the US, Canada, and Europe have attained a good standing after having been warned; and less than 1 percent of websites have had their ads filtered out of millions of sites that have been reviewed.

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