Huawei has applied for a trademark at the EUIPO (European Union Intellectual Property Office) for the name Pikiu. The brand name is categorized as Class 9, with the description; chips and chipsets for tablets, smartphones, displays, modems, smartwatches and other communication devices’.
The trademark has been requested by intermediary Maria Sorea from Germany. At the end of last year, the same intermediary also applied for the brand names for the Huawei foldable smartphone; Mate Flex, Flexi Mate, Mate and Mate Fold F.
Huawei Pikiu is a remarkable trademark since Huawei unveiled the Kirin 980 processor with dual Neural Processing Unit (NPU) late last year. This chipset was not used much later for the high-end Mate 20 series. The Kirin processors can also be found in the MediaPad tablet line-up of the company.
It is as yet unknown what the Pikiu processor will be used for. Has Huawei decided to use another chipset for the foldable Huawei smartphone, which is expected on MWC 2019? That would, of course, be possible, although it is generally assumed that the Kirin 980 will be used for Huawei’s foldable phone.
It is of course also possible that the Pikiu chipset is intended for a completely different product. For example, the trademark description also mentions that it can be a chipset for a modem. Huawei has just recently introduced the Balon-5000, as the first 5G modem of the company. The chance that a modem will be introduced in the short term seems small.
On 24 February 2019, Huawei organized a press conference. Here, among other things, the 5G folding Huawei smartphone is presented. It is possible that Huawei Pikiu will also be discussed during this presentation.