Firstly, let’s understand in short – What is a Logo? A logo is a combined form of text and a visual symbol that represents your brand.
Several logos have a powerful symbolic connection associated with their audience’s memory such as the McDonald’s golden arches – so it’s easy to see how a logo plays a meaningful role in your brand recognition as it is the first impression your business displays worldwide.
A great logo requires an amazing design that suits your business precisely and that builds trust among viewers and customers.
You can use an online logo creator, such as the Wix Logo Maker, and make your own logo considering the ease of access and quality of this product. Today more than 146 million people already trust Wix for growing their online business presence, and now Wix offers one of the finest logo making tools in the market which combines both AI and templates to create a unique personalized logo to your business.
But why else should your business have a great logo? We are going to explore one by one key aspect of how a logo can be beneficial for your business:
A Logo Helps Your Business’s Promotion
By including your logo in various publicity mediums, i.e., newspaper, magazine, internet banner ads, flyers and also in your business cards, you encourage your audience to connect with your brand via your logo. Distribution of promotional products inscribed with your logo such as coffee mugs and T-shirts could be a useful component of your marketing efforts.
If you are going to start a new business and don’t want to spend much money on your identity or logo, then you don’t need to worry – there are many online logo creators that you can utilize to produce a logo promptly, easily, and affordable.
You can use an online logo creator and make a free logo via the Wix Logo Maker to boost your marketing efforts by signing up for a Wix account. They don’t require to install any additional software, just go to the Logo Maker tool at https://www.wix.com/logo/maker and click on the “Start Now” button.
However, if you want to get a high-quality logo for commercial use, then you can choose a logo plan that is suitable for you – Basic (20$) or Advanced (50$).
Below you can check a video on “how to build your brand” that might give you some inspiration and information on how to use this tool:
A Logo Enhances Your Business’s Credibility
Customers are loyal to big brands, for example, many Apple users have the Apple logo sticker on their mobiles, computers, laptops, books or even on vehicles.
You should aim for a great logo. Once you have your customers’ credibility and become a leader in your market, your logo can even help you with your marketing efforts. Let’s take a look at BMW: it is a car company, not a clothing one. Yet, customers proudly wear hats or shirts representing their devotion and pride for the brand.
So having a great logo behind a great business can help you market your brand and, even more, it can make your loyal clients help you with your marketing efforts.
A Logo Offers the Foundation for Your Future Branding Endeavors
A professional logo design is a foundation for your future branding efforts as, once you have created a logo, you can quickly move towards other visual branding decisions.
Once you have purchased a logo, you will generally receive branding guidelines that will give details on how your logo is supposed to be used on multiple applications.
These guidelines will assist you to be consistent with the visual aspects of your brand throughout all channels (on and off-line) as you develop your business.
For instance, you can use your brand colors when building your website, and you can obtain the color-HEX codes used in your color palette. The style/color of your logo or font could even give you a basis for making other useful branding decisions.
Study Your Competitors
In the competitive business market, there are specific symbols that correspond to particular industries and products. An excellent quality eye-catching logo reflects your brand and it also differentiates you from everyone else.
An attractive quality logo must dare to be different in overall attributes such as font style and pattern, simplicity, color selection/combination, versatility, etc.
You may merely have a second or two to attract online audience surfing over the cloud (internet) thus a creative logo is vital to engage viewers.
And also don’t forget to add your logo to your email signature for further exposure. Having a business logo is especially an ideal choice for SMB’s (Small and Medium businesses), and it demonstrates that you are reputable amongst your competitors.