Apple has stopped selling its four cheap smartphones in India. Since this move of the company, now Indian users will be more expensive to buy entry-level iPhones. Apple will now focus on more value than the number of cells under its new strategy. For this, the company has discontinued the sale of iPhone SE, 6, 6Plus and 6SPlus in India. After the cell closure of these four devices, Apple’s entry-level smartphones will increase in India by about Rs 8,000.
Three senior executives of the industry said that the supply of these models was stopped last month. Apple Distributors have been informed to the sales team that it will be the new entry-level smartphone iPhone 6s in India after the old model’s stock is over. The iPhone 6S comes with a price of Rs 29,500. While the previous entry-level smartphone was that the iPhone S was sold for Rs 21,000-22,000.
These four models have been out-of-stock on Amazon. Flipkart is the only selling iPhone SE and 6 Plus while the rest are out-of-stock. However, these four models are still available on Apple’s website in the US. There are some resellers who also sell bulk iPhones.
In fact, the company has taken this decision to increase its profits in the Indian market. Let’s say that a few months ago the company had cut the price of the iPhone XR, after which the sales of the phone increased. At the time of launch in India, the initial price of the iPhone XR was Rs 76,900, while on Amazon, this phone is now available for Rs 49,999.
The company is going to launch a new iPhone with the iOS 13 operating system in India this year. It is being said that in the new iOS 13, 22 Indian languages will be supported with Hindi. Also, Voice Assistant Serie will also understand Indian English easily.
Apple Company has decided to increase India’s profits in 2018-19. Last year, iPhone sales went down. But, the company was profitable by focusing on an expensive iPhone. Apple’s sales grew in April-June due to the lower price of the iPhone XR.