According to the statistics, four consumers out of every five carry out online searches before buying. Think about that! 4 out of 5! Isn’t that enough reason for you to rank on Google’s first page? Every commercial cleaning business wants to be the first result when users search for cleaning services in their local area. Search Engine Optimization can help you to achieve this.
While it is important for your cleaning company to have an online presence, it is even more crucial to invest in SEO. Not only are your potential clients searching for your services online, but Google loves to show them the best results. Getting your SEO right ensures that you rank high enough for them to locate you. Here, we reveal to you the 10 super tips that can boost your commercial cleaning business online.
Optimize for local SEO
You mostly offer your cleaning services to a local area. You should focus on optimizing your website for local searches. Find out those keywords and key phrases that potential customers are using online to find your services. Depending on your service City, target customers may be using words like commercial cleaning service in [your city]. As you create content for your blogs and pages, use these keywords.
Optimize your entire website
You need to create a website that is SEO friendly with text that is optimized. Use clear CTAs that compel your visitors to click and make inquiries. Your website needs to be responsive, so, optimize it to be user-friendly for mobile devices. You can get a web developer to redesign the site where possible. This creates a great user experience for your visitors.
Your web pages should have your location
Make sure to include the physical location of your business on your web pages. Your focus should be on the city and state. That way, you will turn up in results for related services in your service city or state.
Build authentic inbound links
Your website should have links that lead to it. Ensure that these links are of the best quality and have high relevance. Try to get reputable related websites and business associations to link to your website as well. It’s always recommended to talk with professionals like Red Search so that you don’t get any low-quality links.
Get a company social media page
Never downplay the importance of listing your website. Find relevant business directories and create a profile.
Manage your online reputation
Your online reviews can be the SEO boost that your business needs. When users see the positive reviews that you get through Google searches, they are compelled to reach out to you. You end up with higher clicks that will result in conversions. Protect your online reputation by building positive reviews. Also, take steps to ensure that negative reviews are managed.
Use consistent local citations
Information about your business should be consistent wherever you are mentioned online. From your business name and address to the contact number, information about you should be unified.
Invest in PPC
As part of your SEO strategy, pay-per-click ads is a great ROI booster. Investing in PPC helps to fill in the gaps that exist in your Search Engine Optimization campaign.
Use social media
Your potential clients are engaging in social media. Google is becoming aware of the conversations that take place on these platforms. Create active profiles as well as pages on popular social networks. Be creative with your posts and engage actively with your audience. The more the buzz around your page, the more search engines will pick up on your social signals.
Create stellar content
One factor that Google considers is how quality your web content is. If you want to boost the SEO for your cleaning, create engaging content that is informative. your content should offer value and be easy for your audience to read. Do not leave comments unanswered and ensure that you link your content on social media.