Search Engine Optimization (SEO) can be your website’s ticket to heaven or highway to hell on the web. To prevent the second scenario, it’s extremely important to find a host that will help you to bring visitors to your website or business. Nowadays, when everything is online, SEO friendly hosting providers are the website owner’s the best and the most important friends.
If you are a newbie, you’re probably asking how exactly providers can impact your website’s search engine performance? Don’t worry. In this article, we’ll try to help you to understand all the important things about the connection between SEO and a good hosting provider, and which features are important to look out when choosing an SEO friendly web hosting.
1. High uptime guarantee
As we mentioned previously, nowadays everything is online and everybody is in a rush, so if you need to wait for something in a virtual space, you’ll probably just go to another website. Server uptime refers to the percentage of time your website is operational for visitors.
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If you have the high website uptime, it’s more likely your website will have better rankings. Usually, SEO friendly web hosting providers offer at least a 99.9% uptime guarantee, and that’s pretty good. If you ever find a provider that offers 100% uptime, you can be sure that it is a fraud – nobody can guarantee that. The key is to find a provider that offers a small percentage of downtime as possible, so it doesn’t affect your search page ranking.
2. Nearby server location – key to success
Let’s talk about facts: your website performance is directly connected to the proximity of your web server and your target audience. How? For example, if your target audience is in Italy, the best option for your website is hosting a company in the same country. It will make easier for your visitors to access the website because the farther the webserver is, the longer it will take for your site to load; and remember, nobody has time for waiting. Besides waiting, there are further performance issues, so don’t let things you actually can control to jeopardize your SEO performances.
3. Good reviews are the best recommendation
You’ll probably read the reviews for restaurants you are planning to visit, or for some really fancy clothing brand, so why wouldn’t do it for a hosting company? Everybody read the reviews because it’s one of the best ways to find out what are honest customers’ opinions. According to reviews on WebsitePlanet, Hostinger is one of the best choices as SEO friendly provider – with the best uptime, live support 24/7 and most affordable hosting packages for all kinds of websites, it has everything in just one place. Also, besides the reviews, check what people are saying on social media and forums, and also ask someone competent for opinion – the more, the better!
4. A good and responsive support team
It is very important to have someone you can rely on when something goes wrong. If your website has any problem, or you have any doubts, a good support team should be available to help you no matter what time it is. Reliable hosting providers offer free 24/7 support online and offline: that means you can reach them on the telephone, email or via live chat.
The support team should be able to help you with any issue, so don’t hesitate to reach them. Bonus facts: with the expansion of social media communication channels, hosting providers tend to make customer support available on platforms like Twitter.
5. Multiple hosting options are always a good idea
It’s nice to know you can always change something if you don’t like it, so, use those possibilities even in your relationship with the hosting provider. Beyond hosting, almost all hosting companies provide some really cool stuff to upgrade your website.
It’s usually some adds like automatic backups, SSL and different web hosting plans, because you never know when your website is gonna grow big and your hosting plan will become too small for it. Check all possibilities twice before you give trust to a provider, and be sure you always have open options for every scenario.
A good, reliable SEO friendly web host has to be your best support and one of the silent heroes working from the background. We hope this was helpful, and that you will find what you’re searching for.