SEO for the health industry in 2020

Author at TechGenyz SEO
Medical SEO

It is no longer a secret that the healthcare industry is evolving. There are new innovations every day, which means more competition. Therefore, it is important to ensure that you stand out among the rest in your field. Investing in SEO is one of the best things to do. Why? Healthcare consumers are like any other consumers. When they have health issues, they turn to the internet. 

Fortunately, some health SEO strategies can make you rank top on search engines. Here are some of the SEO strategies for 2020 that you need to invest in: 

Link building 

Link build will become more prevalent in 2020, and it is essential to develop a strategy that establishes quality links. Links are one of the ways that Google identifies that a site can be trusted. You should focus on quality rather than quantity when creating the links. It is wise to have one link to a trusted site rather than many links from irrelevant websites. 

Are you not sure whether SEO strategies work? Well, click here and find out how you can calculate the return from SEO of your healthcare site. In this article, you will learn how you can determine whether SEO strategy is working for your website.  

Mobile optimization 

A large number of website traffic is from mobile devices today. However, most healthcare marketers’ are yet to optimize and embrace mobile-friendliness fully. If you want to rank top on Google in 2020, consider mobile optimization of your site. It will enable you to stay connected with on-the-go patients. 

Content is still the king 

Quality content is still the key to rank top on Google search engine. As you consider the healthcare SEO marketing strategy, have a look at the content that you currently have and the content you plan to publish soon. Then come up with the best ways that you can optimize the content to maximize the visibility of your practice. 

Use of medical-based keywords 

Gone are the days when one could get away with the stuffing of keywords to rank high on search engine websites. Today, the algorithms of search engines have really changed and are quite advanced. However, this does not mean that keywords are not relevant. What you need to do in 2020 is to focus on medical search terms that are pertinent to your location. Focusing on local keywords is a strategy that has more advantages for medical practitioners than you might think. 

Active blogs 

Sites with active blogs attract nearly 70% more leads. This is not surprising because when you have high-quality and relevant content on your health website, it will attract more visitors. To rank higher on Google, try embracing this SEO technique. 

Voice search 

The use of voice command is becoming a popular way of searching for content on the web. Most consumers prefer to speak on to their smart devices instead of typing out queries. Since it is convenient and faster, and this technique is catching up faster. If you want to stand out among your competitors, consider adopting voice searches. 

These are the top Healthcare SEO strategies in the rise in 2020. Consider investing in these strategies if your healthcare practice wants to improve its visibility. 

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