Patently Apple has been reported to stumble on a trademark filing that has not been made public yet. Space generally provided for the date of publication doesn’t exist.
The Cupertino (California) based tech giant had filed for this trademark earlier this year. The database of Hong Kong says that the trademark ‘iPhone for Life’ had been filed by Apple in early April 2020.
This trademark has not been reported to be observed in the US market so far but has been found in other parts of the world which are associated with Apple shops and foreign telecoms.
But this fact doesn’t necessarily mean that Apple is doing an experiment with some new iPhone program. Probably, the “iPhone Upgrade Program” of the tech giant is one in a similar thing. It is possible that it’s just a matter of rebranding the program, or something for the use of Apple Partners only to differentiate it from their own program.
The filed trademark of Apple in Hong Kong under #305380876 had been filed under International Classes 35 and 36. These classes are described as follows:
Class 35: “Retail store services and retail store services provided via communications networks featuring handheld mobile digital electronic devices and other consumer electronics, computer software, accessories, peripherals and carrying cases for the aforesaid devices, and pre-recorded music; product demonstrations provided in-store and via communications networks;
Information and consultation in connection with the foregoing; computerized data storage and retrieval services for digital text, data, image, audio, and video works; information and consultation in connection therewith.”
Class 36: “Financial services; financing services; banking services; financing of loans; extension of retail credit; installment loans; lease-purchase financing; debit and credit card services; issuance of credit cards; payment services; financial transaction services; electronic payment processing services; electronic payment processing services using biometric technology for identification and authentication; financial services, namely, accepting, processing, authenticating, managing and reconciling electronic payments and electronic payment transactions; insurance and warranty services;
Providing and underwriting warranty and extended warranty contracts; gift card and prepaid card services; providing rebates at participating establishments of others through the use of a membership card; providing cash and other rebates for credit card use as part of a customer loyalty program; charitable fundraising services; financial counselling services; financial advice and consultancy services; providing financial information about stocks; providing information in the fields of investment and finance.”