A new music powered application shall be available as a feature in Snapchat which will allow users to add music to their Snaps. This might be called “Sounds on Snapchat” and will be available on iOS.
The choice of music will be huge and there will be music from old and new artists and tracks.
The Snapchat feature will allow the clubbing of the music before or after the Snap. There will be no limitations on the sharing, according to the sources. There will be numerous songs to choose from and contracts have already been signed with industry partners from the music World.
The new Snaps can be shared directly with friends. The album art, song title, and artist’s name can be viewed by swiping. On the streaming platform, the links of “Play This Song” will help to listen to the song on, Apple Music SoundCloud and Spotify.
Thus Snapchat is different from Tik Tok. In Tik Tok, only a few links will be accessible in this regard.“Lonely”, by Justin Bieber and Benny Blanco’s new song is the exclusive one in the Featured list of Snapchat.
Music makes video creations and communication more expressive, and offers a personal way to recommend music to your closest friend, the company offered its idea through this statement.
ByteDanc’s TikTok has started this music feature and this has been countered by the new addition from Snapchat. The feature remains uncertain in the US because of the discrepancies in the Trump era and the subsequent TikTok ban. A lawsuit however has been filled by the company to challenge this ban. Apps like, Dubsmash, Triller, Byte, etc have tried to monetize on this
Snapchat is however very popular among the 13-24 year old and more than other social media apps where around 4 billion Snaps are created every day. Spotify’s first AR Portal Lens has been made in partnership with Snapchat. A Latinx art gallery-like experience can be seen here. Art from Cristina Martinez, Luisa Salas, Orly Anan, Pedro Nekoi, and D’Ana Nunez, etc can be seen, a lap increasing awareness for Latin Hub on Spotify.