SEO is one of the most powerful digital marketing forms in today’s digital age. The number of internet users today has gone past 4.66 billion globally, according to research.
With a massive user base, the internet has provided immense marketing opportunities for businesses through SEO campaigns.
SEO is one of the most impactful techniques to increase your traffic, but there is one thing to keep in mind – you need to implement SEO techniques in the right way.
Research shows some interesting facts about internet searches. On average, there are 3.5 billion searches on Google per day. But, only 0.78 percent of the searches seek results from the second page. The first Google result page gets an average CTR of 31.7 percent.
So, you need to implement SEO techniques in the right ways to get your web page on the first Google results page to increase your website traffic.
There are multiple metrics for top-ranking SEO performance, such as traffic, backlinks, and social shares.
Here we give you a complete guide for an effective SEO strategy for your business in 2021:
Artificial Intelligence (AI)
AI has brought in many changes in the way through which people interact with online content. In this context, it is worth looking at Google’s AI algorithm – RankBrain – which plays an important role in search engine results pages (SERPs).
But, there is a constraint. Google has hitherto kept how to optimize SEO for RankBrain secret.
Even then, you can focus on user experience signals to optimize your SEO for RankBrain. You can consider factors, such as the click-through rate and the time-visitors spent on-page. And do not fall behind in publishing useful, well-organized, and high-quality content to captivate and engage visitors. It will increase the time spent on your pages to push up SEO results.
Besides, you can use an on-page SEO checker to assess the page strength based on factors like readability, backlinks, etc.
In 2021, the role of Artificial Intelligence in digital marketing strategies will become more crucial.
In the coming days, voice searches are expected to increase more, with the accessibility of smartphones among more and more people.
With a smartphone, it becomes easier to make a search query through voice rather than typing.
Voice search has already come a long way with innovations, such as Google Assistant, Apple’s Siri, and Amazon’s Alexa.
You need to consider relevant keywords to optimize your website for voice search. Make use of longer keyword phrases that people use in regular conversation.
Your voice search SEO strategy will work better with longer and more natural-sounding keyword phrases. People tend to do voice searches with longer phrases in the natural language, but people tend to type lesser words when typing. For example, in a voice search, people are likely to say, “Which are the best SEO companies in India?” but, likely to type, “Best SEO companies in India.”
Therefore, use keywords according to the search trends while people do voice searches.
Local SEO has played a crucial role in modern digital marketing campaigns. So, you should make efforts to get more from local SEO, which is important as local results are most relevant for users who look for results within their local areas.
Due to people’s growing interest in local results, “near me,” “tonight/today,” or “open + now + near me” searches have increased significantly.
Here are some tips to optimize your website for local SEO:
- Create your business profile in Google My Business
- Optimize for mobile devices
- Use local keywords
- Leverage the benefits of online business directories
- Publish content on local events
Due to the growing popularity of smartphones, website traffic from mobile phones is increasing significantly.
According to research, mobiles generate 52.2 percent of all website traffic, and 61 percent of consumers prefer purchasing items from mobile-friendly websites. And, 96 percent of people use Google to do internet searches on mobiles.
The statistics say a lot about the growing importance of mobile-friendliness of an SEO strategy.
As such, make efforts to make your website friendly for mobile devices.
The following are some impactful tips:
- Speed up your website
- Website responsiveness
- Simple web design
- Use Google’s mobile-friendly testing tool
Content fulfilling Google’s EAT principle
High-quality content will continue to be the king in all SEO strategies. The quality of your content has a lot to do with your website’s ranking in search engine results.
Content that conforms to Google’s expertise, authoritativeness, and trustworthiness (EAT) principle can enable your website to appear within the top search engine results.
The EAT factors determine whether or not your website has useful and relevant content.
You can create quality content with the help of a few techniques. Create buyer personas first to understand the type of content your customers give value to. Secondly, make some internet searches to figure out the consumer journey. Thirdly, use this information to create content to fit into the format that your customers will prefer. For example, a video will be appealing in content for the teens, but it will be less appealing for the older audience.
Here are some tips for creating quality content:
- Stay original, no plagiarism
- Emphasize the main points
- Write in reader-friendly and easy to understand ways
- Include pictures and videos to stress the context of your content
- Provide recommendations
- Make your headlines catchy
- Provide accurate facts from credible sources
- Update your content frequently
The role of structured data in SEO strategies is increasingly becoming important. It helps search engines better understand your website content.
You can use Google’s Structured Data Testing Tool to familiarize yourself with the concept. It will help you to master the art of applying structured data for your website and landing pages. It helps your website or landing pages appear on SERPs to deliver rich SEO results.
The rich results will attract more attention to visitors, and there arises the likelihood of CTRs increasing impressively.
You cannot deny that you exist in an intensely competitive market today. To survive the stiff competition, you have to make your business stay visible in search engine results through an effective SEO strategy. The article will help you to craft the most impactful SEO strategy in 2021. Go ahead.