Alon is a Tel Aviv-based Cheif Marketing Officer who supports b2b tech startups in capturing customers’ (and VCs’) attention through marketing based on data-driven storytelling.
In today’s marketing world, everyone is competing to get noticed and attract the right customers.
Although it’s essential to keep up with the market, not taking your brand’s privacy seriously can lead to more loss than any other task. It’s best to pay attention to your security issues also.
Since secure data and privacy can either make or break your online presence. It’s time to upgrade your digital marketing tool kit and add tools like VPN to secure your online presence.
Want to know the reason? Here’s why.
Why are VPNs Useful for Digital Marketing?
Privacy and accessibility are two critical factors in today’s world.
Nowadays, you can unblock browser proxy servers to access websites from any corner of the world; for example, you can unblock websites in the UAE.
Well, these are good choices, but a VPN connection is a perfect choice for your organization’s privacy. It allows you to build relationships if you’re trying to create targeted, local content to attract the right type of customers.
You can connect to a remote server and get a reliable idea of what content they search.
With the help of a VPN, you can do it all.
Since there is much more to digital marketing than just promoting. And for that same reason, the success of online marketing depends massively on how secure your data and organization privacy is.
How Can Marketers Take Advantage of VPN?
Forbes proposes that 85% of consumers want more companies that they could trust with their data.
So here are few ways digital marketers can take advantage of VPN right now:
Boost Your Local SEO
As a marketer, it’s your job to understand your target audience’s demographics and target them on their needs and wants. VPN technology has proven to be a great help when using local SEO for targeting customers.
It’s an excellent tool to monitor both your global and local competitors so that you can tweak and change your advertising strategies for better results. Your audience comes from different geographical locations, and a good VPN helps you to understand them better.
With a VPN, you can access Google search results from any location, not just yours, and better target the location of your desired VPN server.
Enhances Link Building
Digital marketers live and breathe on link-building processes. It not only helps you attract new customers but also shows credibility for your brand.
A good VPN connection can enhance the link-building process. Think about the last time you faced some restriction while connecting to a new website owner or building relationships. In such a case, a good VPN connection can change your virtual IP address and allow you to access any site without any hassle.
It improves your inbound links and also enhances your SERPs. A VPN can hide your actual IP address so that you can go through restricted websites and build more links.
Reliable Remote Working Systems
You might think that internet connections are safe and secure at home. Your remote team is doing good. But that’s not true.
People staying at home need to safeguard their data and protect their security. A good VPN can add an extra layer of security for your employees and the work they are doing.
It doesn’t matter what you’re planning for your next marketing campaign; there’s data, content, and whatnot that needs to be secured. A VPN does it all, both for the remote teams and for your organization.
Better Competitive Analysis
A successful digital marketer always wants to learn from its competitors.
And to track your competitor’s next move, you need some great strategies and techniques.
A VPN can work as a secret tool for your research.
Want to analyze your competitor’s success without revealing your brand identity? VPN can help you change your IP address and keep a strategic track of your best competitors. It helps you in competitive analysis without revealing your identity.
You can access their site and look at their marketing campaigns so that after a thorough examination, you can build your own result-oriented campaign.
Improves Overall Security
As per FinancesOnline, security services are assumed to be the fastest-growing industry in 2021.
People are venturing over their data security and privacy. A VPN is the most simple way to create a privacy wall and safeguard your data, even in public Wi-Fi.
Digital marketing strategies deal with sensitive information about your business, and a VPN helps you keep all such sensitive data secure. It encrypts all your data, and even if someone does try to hack or breach your system, it becomes impossible for him to decode the data.
VPN uses an end-to-end encryption system. This means it can protect your data without disturbing your private time.
It’s best for marketers because now you will execute marketing plans more efficiently and securely. Pick the best VPN and consider these few things before setting up a VPN to multiply your marketing efforts.
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