How to Recruit for Your Start-Up Business



As a small business owner, you’re probably wondering how to recruit employees for your startup company. According to experts, the average cost of recruiting and hiring employees is $4,000. Recruiting can be extremely difficult if you have a limited budget and need to manage costs while establishing your business. You need to get creative with your recruitment strategy to find great candidates with a limited budget.

Here are some tips on how to recruit for your startup business.

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Value Led Recruitment 

As a recruiter, you know the importance of value-led recruitment when hiring new employees. If new hires’ values and cultural preferences align with the company’s, they will feel happy and satisfied with their new roles and be motivated to give their best at work. However, it’s not easy to tell how well a candidate will fit into your company’s values and culture. 

As you know, assessing how well a candidate will fit into your company’s day-to-day workings can be a challenge. Implementing a value-based recruitment strategy is one way to implement organizational fit at the forefront of your recruitment. Values-based recruitment prioritizes specific beliefs, values, and aspirations when searching, recruiting, and hiring individuals.

By focusing on specific core ideas, employers will end up hiring those who are the “right fit,” not only for the job but also for the company. While this type of recruitment is common in education-oriented, care, and support businesses, you will find businesses in other industries adopt these principles. 

If you prioritize values when recruiting new employees, you will likely hire a candidate who perfectly fits your brand’s culture. By focusing on these values throughout your everyday office life, everyone in the team will work with similar aspirations and principles.

Benefits of Recruiting Remotely 

When the Covid-19 pandemic started, many companies switched to the remote work setup. According to research, about five million employees in the US have switched to working from home in the age of COVID-19. When it comes to hiring people for remote work, consider recruiting remotely. Thankfully, there are plenty of tools that recruiters can use to assess and hire candidates without needing to see them personally. 

LinkedIn is a great place to start your search for potential remote workers. The site offers several tools to help you find the best candidates for your open position. You can use the search bar to find professionals with the skills and experience you’re looking for or browse through the profiles of people who have already expressed an interest in working remotely. You can also use an email finder extension on top of LinkedIn to directly contact potential candidates about the opportunity. The extension allows you to collect email addresses from LinkedIn profiles with just a few clicks. This makes it easy to reach out to potential employees and introduce them to your company and the available opportunity.

Video interviewing is one of the best ways to get to know your candidates better. But some recruiters may not be comfortable interviewing a potential candidate in front of a camera, let alone using a video calling app that’s prone to glitches. The key is to practice video calling regularly. Provide the candidates with all the information they will need for the interview. Ensure that you have a Plan B in case the connection gets disconnected unexpectedly. Also, try to conduct the interview in a quiet area where you will be less likely to be interrupted. 

Getting to know someone could take time, especially if you do it remotely. So, try to devote extra time to your remote hiring process. Whether adding extra steps or conducting a much longer interview, take as much time as you can to get to know the candidate better. Remember that remote employees will require different skill sets and personality traits, so keep that in mind when choosing the right candidate to hire. Make sure that you choose someone familiar with the remote work setup.

Bring in Specialist Recruiters

One of the recruiting strategies that startup business owners can apply is to use a specialist recruiter. These are recruitment specialists who are familiar with your business industry. They specialize in a specific field and will dedicate the time to training and learning it. For instance, if you are opening up a vet practice, you can bring in a recruiter to help you find locums that can help you start your vet practice. 

A specialist recruiter has valuable expertise in your field. Their deep market knowledge means they know where to find the best talents. They can tap on their niche expertise to advise you on the latest trends in your industry, including new technologies, salary expectations, and employee expectations. 

Another benefit that startup companies can gain by using specialist recruiters is cutting the cost involved in recruitment. The savings will come from cutting out the time required in the recruitment process and not having an in-house recruitment team who may still not have the expertise needed to make specialist hires. In addition, specialist recruiters can help you avoid bad hires.

As you know, hiring the wrong candidates can be costly. But specialist recruiters will spend extra time and effort to ensure that the person they hire is a perfect fit for your startup company’s role.

Build a Human Resources Department 

Some startup business owners do not often give importance to HR. For them, it’s just an unnecessary expense. But this does not necessarily have to be the case. You can still have a good HR department even with limited financial resources. 

Startup companies often rely on flexible business cultures. Thus, a structured HR department is not often the first thing they prioritize. But not building an HR department can do your business more harm than good. It could foster a toxic work environment, create chaos, and negatively affect employee satisfaction and retention. If you want your startup to thrive, you should give importance to HR.

Businesses with a strong HR department give the impression that they value their employees. When you invest in HR, you will be good at hiring the right candidates. Your HR team will conduct structured job interviews, create inclusive job descriptions, and protect your company against lawsuits. 

In addition, startups with strong HR will be better positioned to develop and retain the best employees, which is important for business growth. These companies are more like to compensate workers fairly. Remember, compensation and benefits are some of the most important things that HR can handle. They will assess the employee’s position and determine whether the pay is fair or not.

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