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Samsung’s OLED TV Strategy: Embracing LG Panels and QD-OLED Technology

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In accordance with the ongoing events, it seems Samsung heavily relies on the popular display maker LG Displays. Omida, a market analysis firm, forecasts significant step-ups in Samsung Electronics’ consumption of LG WOLED panels, which will be engraved under the hoods of its products likely to hit the market in the forthcoming year.

The projection suggests a significant dart from last year’s usage of 10-20 thousand units to an estimated 700,000 to 800,000 units in Samsung’s OLED TVs. LG Display is primed to mass produce nearly 6 million units this year to suffice the need for its WOLED panels. LG Electronics will presumably obtain merely 3.5-4 million of these panels. The rest of the panels are expected to be delivered to various manufacturers, including Sony and, notably, Samsung Electronics, as indicated by Omdia’s research findings.

In the midst of that, Samsung Display, a key player to keep your eye on in the display manufacturing sector, is poised to produce 1.4 million QD-OLED panels in the current year. Of these, Samsung Electronics plans to assimilate approximately 1.1 million units into their products, with the surplus allocated to partners such as Sony. This data suggests a strategic shift towards QD-OLED panel manufacturing by Samsung while still relying on LG Display to meet its WOLED panel demands.

The research also indicates that Samsung is predicted to manufacture nearly 2 million OLED TVs in total this year, an unprecedented increase compared to the previous year’s output. Market forecasts anticipate the overall OLED TV sales to reach 6.3 million units, with Samsung and LG collectively accounting for 5.5 million units.

To encapsulate, Samsung is expected to integrate LG’s B series and C series WOLED panels into its OLED TVs while upholding the use of in-house QD-OLED panels for high-end TV products like the S95D showcased at CES earlier this year.

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