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Samsung Tops the Affordable Segment in India’s Smartphone Market

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Samsung Electronics has topped the affordable segment of India’s smartphone market again. India is one of the fastest-growing smartphone markets in the world, and the South Korean tech giant has a 58% market share in India for the first quarter that ended in March. It is identical the share has been captured due to the bumper 8 million unit sales of its Galaxy J series.

Samsung has been the market leader in the last couple of years which caters to an affordable range of smartphones to the mid-scale segment in the Indian market.  The South Korean electronics major had a 40% share in smartphones, by value and volume, in the same period of 2015.

“We had an overall market share of 48.6% in the first quarter of 2016,” said Manu Sharma, director-mobile business at Samsung India, at the launch of the 2016 editions of Galaxy J7 and Galaxy J5. But the company has not confirmed the exact number of devices sold in the first quarter of 2016 or the market share in the affordable segment.

During the same period, Samsung’s volume share in the affordable smartphone market segment is also said to have increased to 55%, and in 2015 it was a 40% share in both value and volume.

Smartphones priced between Rs 6,000-15,000 are the most popular among Indian consumers, and Samsung captures about 65% of the industry by volumes in this segment. Not only Samsung but some other Indian and Chinese smartphone makers like Micromax, Intex but Xiaomi, and LeEco also have a strong foothold in this segment, and their maximum revenue comes from budgeted smartphones.

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