Search Engine Optimization (SEO), which is the basis of all online marketing, is an ever-changing process. Marketers need to stay updated with the latest tools and technologies and implement SEO Techniques to ensure top rankings in search engines.
Google makes broad changes to its search algorithms several times a year. It is widely called core updates. Though there are regular changes in the algorithms and SEO practices, some of the search engine optimization techniques are evergreen.
Many online marketers complain about the low ranking even after using all the strategies. They know about the strategies and factors that ensure high rankings but are unaware of the right SEO technique implementation.
Sometimes, even the ‘so-called’ experienced digital marketing agencies also fail to understand these secrets. This blog is dedicated to that particular group.
Table of Contents
1. Keyword-rich URLs
Do you remember seeing any URLs with numbers and strange words? How many times do you click on them?
So when you don’t like it yourself, why put your customers in the same hell?
Make your URL short and user-friendly by replacing the irritating numbers with the product name or the thing you offer on that particular page. It will not just help you hold customers but will also help you impress Google.
2. Long-tail Keywords and Keywords in the Title Tag
I know it’s not a whole new thing, I am telling you. In short, just include the product or service name in the title tag and increase your chances of getting better ranks for that particular keyword.
Smaller websites struggle to get ranked for the smaller keywords. It has a huge completion rate in the SERP ranking. In this case, they can focus on the long-tail keywords. Long-tail keywords are highly specific terms that don’t get that many searches individually.
3. Keywords in ALT Text for Images
How many times have you saved an image from Google and seen the name ‘image1.jpg’? Many websites forget to name the images according to the products or services on the page. This confuses not only the readers but also the search engines.
Google is not smart enough to understand the image viability of a particular product or service. It just reads the name and ranks it accordingly.
So next time, if you want your keyword to get ranked correctly and in the right category, use the right keywords in the Alt Text and name your image accordingly. Every SEO expert offering professional services in India follows this strategy.
Some say it is suitable for ranking, while others just call it a waste of money and effort with the least impact on the rankings. I would say use it if you can, especially if you have an e-commerce website. The word ‘secure’ can make a lot of difference in buying decisions on a site where customers have to provide confidential information.
So, if you own an e-commerce website, there is no harm in putting in some extra effort to win the trust of your valued customers. Every professional digital marketing agency suggests its clients get an HTTPS URL for better rankings and security.
5. Quality Outbound Links
This is one of the riskiest practices with Google’s announcement of penalties for low-quality outbound links. This doesn’t mean you should stop providing outbound links.
Just be extra cautious with the website selection. Emphasize suitability, ranking, and quality to impress Google and get higher rankings with high-quality outbound links.
Search engine optimization is all about making Google happy with your best practices and strong strategies. Hire a professional, experienced, and dedicated digital marketing agency to ensure your success with improved rankings and more business.
It is better to look for a digital marketing company that offers both traditional and local SEO services. By hiring such a company, you don’t end up putting all your efforts into traditional SEO while completely ignoring local online marketing.
FAQs on Search Engine Optimization (SEO) and Best Practices
What is the Significance of SEO in Online Marketing?
SEO, or Search Engine Optimization, is fundamental to online marketing as it determines a website’s visibility on search engines. By staying updated with the latest tools, technologies, and best practices, marketers aim to secure top rankings, ensuring their content is easily discoverable by users.
Are SEO Techniques Constantly Changing?
Yes, SEO is an ever-changing process with regular updates in algorithms and practices. Despite these changes, some SEO techniques remain evergreen and are considered foolproof for success. Adaptation to evolving algorithms and other factors is the key to effective implementation.
How Can Keyword-rich URLs Improve Website Performance?
URLs with numbers and strange characters can be off-putting. Creating short and user-friendly URLs by replacing numbers with relevant product or service names not only enhances the user experience but also impresses search engines, contributing to improved rankings.
Why Do Online Marketers Sometimes Face Low Rankings Despite Using Various Strategies?
Many marketers struggle with low rankings due to a lack of correct implementation of strategies. While they may be aware of effective strategies, understanding the nuances of their proper execution can be challenging. This blog addresses these challenges for both marketers and experienced digital marketing agencies.
Why Include Keywords in the Title Tag?
Including product or service names in the Title Tag increases the chances of better rankings for specific keywords. While not a new concept, it remains a crucial and effective optimization technique.
What Role Do Keywords in Alt Text for Images Play in SEO?
Naming images with relevant keywords in ALT Text is essential for SEO. Google relies on image names to understand their relevance. This practice ensures correct categorization and ranking, a strategy followed by professional SEO experts in India.
Is HTTPS Necessary for All Websites?
While opinions on HTTPS vary, its usage is recommended, especially for e-commerce websites. The term ‘secure’ influences customer trust, making it worthwhile for sites handling confidential information. Every reputable digital marketing agency suggests obtaining an HTTPS URL for improved rankings and security.
How Can Quality Outbound Links Impact SEO?
Quality Outbound Links, while a risky practice, can positively impact SEO if selected cautiously. Emphasizing suitability, ranking, and overall quality when choosing websites for outbound links helps impress Google and leads to higher rankings.
What is the Advantage of Hiring a Digital Marketing Company Offering Both Traditional and Local SEO services?
Opting for a company providing both traditional and local SEO services ensures a balanced approach. This prevents the oversight of local online marketing while focusing on traditional SEO efforts, leading to a more comprehensive online presence.