Do you want to dramatically improve your email marketing engagement rate? If so, you’re not alone. Business leaders and marketing teams worldwide use email marketing to build stronger connections with their target audience. If you get this part of your strategy right, you can look forward to more sales, website traffic, and overall engagement. When […]
Placed on a website, in email, push notifications, or pop-ups, the task of a CTA is always the same – generate an action. Whether it’s a registration, subscription, purchase, feedback, or sharing, the process remains unchanged: a CTA catches the attention and encourages to make a final decision. However, despite a similar purpose, email CTA […]
There is nothing better than owning a business that is prepared to stand the test of time. Come what may, your business should be able to weather the storms. While it is normal for businesses to struggle during a pandemic, having a solid digital marketing plan can shield you from experiencing major losses. But it […]
An email has long been the most efficient way to communicate in business. This channel has numerous advantages comparing to chats, phone calls, or live meetings. An ability to exchange any kind of content is arguably the most valuable aspect here, which is what makes email a productive marketing channel. However, many business people don’t […]
The COVID-19 pandemic has turned into a global crisis. With a total of 2,258,909 cases followed by a death toll of 154,388 people, this pandemic continues to spread like wildfire. Simply put, COVID-19 has changed the way the world used to function. From restricted movements to drastic routine changes, businesses too are witnessing a major […]
CRM company, Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. “Our […]
As more and more people look to the internet to acquire knowledge, the online learning industry continues to experience rapid growth. It’s easy to understand how quick access to abundant information has led people to switch over from conventional learning methods in favor of online courses. Having launched back in 2010, Kajabi is one of […]
Time is money. The more time you spend doing menial tasks, the less time you’re out creating customers. You can’t do everything yourself, and it doesn’t make sense to try. The more work you take on, the less productive you are. There is a simple way around this dilemma, though. You can use a number […]
It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. If only one thing was to be said about email, it would be that […]
When it comes to raising the audience for the blog you need to consider three important aspects. One, how can you get new visitors to find out your blog; two, how to convert those visitors into subscribers and three how you are going to encourage your most enthusiastic subscribers to share your content and catch […]
3With the advent of new technology, the role of the internet extends beyond just generating brand awareness. It helps businesses attract qualified leads. Some marketing channels might have dwindled in recent years, but a few have stood the test of time for way too long. This article highlights a few marketing channels for generating leads […]
