7 Ways to Overhaul Your Blog for Better Traffic

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Fact: 

Traffic is the life net of every blog. The more targeted traffic the blog receives, the more income it will generate. Boosting your website’s traffic is one of the most efficient and quickest ways to improve overall revenue.

The condition:

You need to yield targeted traffic. This situation is because you can obtain all the traffic you want, but it’s a bit pointless if the audience isn’t interested in what you have to sell.

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The best mitigation is to start from the root – revamp your blog into its best possible form. Below are the following solutions you utilize if you want to unchain an avalanche of traffic on your blog.

Optimize Your Blog For Search Engines

optimise blog
Search Button click option | Image credit: rawpixel.com

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It’s important for every blog owner to keep his or her blog in tip-top shape. It means that you need to administer routine tests to optimize your blog’s visibility on search engine platforms. The algorithms for these search engines are ever-changing, and you must keep up by keeping your blog searchable.

And besides, what’s the point of producing all those amazing content if no one’s going to see it? Hopefully, you get a clear picture. Do not ignore SEO. Familiarize and learn its nitty-gritty concept. Optimize your articles and blog to rank well for relevant keywords in search engines such as Google.

publish articles
News content on mobile phone and laptop | Image credit: Ottawa/freepik

Publishing more articles is one of the most effective yet most ignored strategies to generate traffic to a blog. According to Hubspot’s study, businesses that post more than 16 blog posts every month get 4.5x more leads and 3.5x more traffic than companies that only publish 0 to 5 blog posts per month.

Quicksprout adds that regardless of your niche, posting more content always yields higher traffic for you. Improve the frequency of your articles by 2 or more articles per week, and you’ll see a significant increase in traffic to your blog.

Create Longer Contents

longer content
Man working on content | Image credit: rawpixel.com

The Myth: When it comes to blog posts, the shorter, the better. Most bloggers claim that the blog post length should be no longer than 600 words as readers have short attention spans and don’t like to read long articles. The best way to get readers, they say, is to write sweet and short articles.

Don’t listen to them.

The Truth: According to the case study conducted by Buzzsumo in cooperation with Moz, contents with 3,000 to 10,000 words get twice more shares and 3x more links compared to what material with 1,000 words or less get. But of course, more than the length of the article itself, you need to equally pay attention to each item’s ‘quality’ and ‘readability’.

The Conclusion: Lengthy articles are usually ideal for SEO and social shares, while shorter contents are good in generating more comments. If your goal is to generate traffic, pick the option that works best with your goal.

Forum Posting

forum posting
Forum posting | Image credit: Inspiring

Forum posting may sound too old-school for you, but it doesn’t mean it’s not a feasible medium to drive traffic to your site. For all you know, it could be one of your best arsenal in revamping your blog.

Most blog owners overlook forums because, unlike blogger outreach services, they consume too much time and take longer to bring positive results. But if you implement it right, its returns will be massive. If you’re a member of a forum and is a regular contributor to thought-provoking posts, then the mods will likely welcome an old member who writes good content and drops a link in the post.

The key here is to look for the right type of forum that suits well with your blog.

  • You might want to check on digital marketing forums if you own an SEO blog. Share valuable insights, dos, and don’ts for beginners in SEO and anything within the niche. Put a link back on your blog that people can use as resources if they want to read more about these topics.
  • If you’re running a blog about parenting, look for forums about motherhood, fatherhood, and raising children. You can write about your personal experiences, too and drop a link back to your blog.

Again, look for a forum that fits the niche you are writing on. Ensure the rules permit you to share valuable information that is helpful to others and post a link.

Create Email List

email list
Email mobile concept | Image credit: freepik

If you ask some of the most successful bloggers about the tools they use to enhance traffic, they’ll tell you that email is among the top 5 of their blogging tools. It’s not surprising because email is a powerful medium to generate traffic, and bloggers vouch for it. So, why?

The answer is simple, your email list keeps growing and rarely decreases. It also provides you access to a database of the people on your email list, and you can always email them.

Newsjacking

news jacking
Man holding a laptop | Image credit: rawpixel.com

Newsjacking is another efficient way to revamp your blog. Get your posts up as fast as possible when it comes to breaking news. If you’re the first one or one of the people who blog about the latest news item, you’ll rank higher on Google SERP (for a limited time) due to Google’s algorithm’s new components.

You’ll get more links, too, as the news and media platforms scout from a variety of other influencers. Below are the tools you can use to new jack efficiently.

  • Google Alert – It’s a free tool with essential features. You can set up a keyword, and Google will send an email to you when there’s new content in that category.
  • Feedly – It will help you keep track of the recent news and blog posts in one place.
  • Newsmap – This tool is handy when you want to know about current and trending news across the globe in a quick manner.

Use Guest Posting Services

guest post service
Women working on Laptop | Image credit: katemangostar/freepik

Writing for other people’s blogs is one of the fastest ways to grow your blog. In other words, you can scout for a much bigger blog than yours and write an article for that blog. You can attach an author bio with a backlink to your site in your guest post. It will create a lot of traffic for your blog.

Submit only to blogs that are more popular than yours to make guest blogging work. Look for blogs with many subscribers and send your guest post to them. You can also employ a blogger outreach platform for the job you.

Takeaway

Bringing people to your website takes time, creativity, and dedication. Embrace new ideas, find out what is trending and write about it. Take note that generating traffic is only a fraction of the blogging game. If you want to be truly successful, you also have to know how to convert that traffic. You may need to overhaul your blog more than twice if necessary, but don’t get wary because it’s only part of the process.

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Patrick Panuncillon
Patrick Panuncillon
Patrick Panuncillon is an SEO practitioner and a seasoned digital marketer with a decade-worth of experience. His vision to provide training and quality services in digital marketing arena paved the way for the establishment of Link Vista Digital Inc., a startup that offers services such as SEO marketing, content marketing, and blogger outreach. On his downtime, he writes about his experiences and knowledge in his field and contributes them to various web and magazine. You may connect with Patrick on LinkedIn.

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