Fact: Traffic is the life net of every blog. The more targeted traffic the blog receives, the more income it will generate. Boosting your website’s traffic is one of the most efficient and quickest ways to improve overall revenue.
The condition: You need to yield targeted traffic. The reason behind this situation is that you can obtain all the traffic you want, but it’s a bit pointless if the audience isn’t interested in what you have to sell.
The best mitigation is to start from the root – revamp your blog into its best possible form. Below are the following solutions you utilize if you want to unchain an avalanche of traffic on your blog.
Optimize Your Blog For Search Engines
It’s important for every blog owner to keep his or her blog in tip-top shape. It means that you need to administer routine tests to optimize your blog’s visibility on search engines platforms. The algorithms for these search engines are ever-changing and you must keep-up by keeping your blog searchable.
And besides, what’s the point of producing all those amazing contents if no one’s going to see it? Hopefully, you get the clear picture. Do not ignore SEO. Familiarize and learn its nitty-gritty concept. Optimize your articles and blog to rank well for relevant keywords in search engines such as Google.
Publish More Articles
Publishing more articles is one of the most effective yet most ignored strategies to generate traffic to a blog. According to Hubspot’s study, businesses that post more than 16 blog posts every month get 4.5x more leads and 3.5x more traffic than companies who only publish 0 to 5 blog posts per month.
Quicksprout adds that regardless of your niche, posting more content always yield higher traffic for you. Improve the frequency of your articles by 2 or more articles per week, and you’ll see a significant increase in traffic to your blog.
Create Longer Contents
The Myth: When it comes to blog posts, the shorter, the better. Most bloggers claim that the length of the blog post should be no longer than 600 words as readers have short attention spans and don’t like to read long articles. The best way to get readers, they say, is to write sweet and short articles.
Don’t listen to them.
The Truth: According to the case study conducted by Buzzsumo in cooperation with Moz, contents with 3,000 to 10,000 words gets twice more shares and 3x more links compared to what material with 1,000 words or less get. But of course, more than the length of the article itself, you need to equally pay attention to ‘quality’ and ‘readability’ or each item.
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The Conclusion: Lengthy articles are usually ideal for SEO and social shares while shorter contents are good in generating more comments. If your goal is to generate traffic, pick the option that works best with your goal.
Forum posting may sound like too old-school for you, but it doesn’t mean it’s not a feasible medium to drive traffic to your site. For all you know, it could be one of your best arsenal in revamping your blog.
Most blog owners overlook forums because unlike blogger outreach services, they consume too much time and takes longer in bringing positive results. But if you implement it right, its returns will be massive. If you’re a member of a forum and is a regular contributor of thought-provoking posts, then the mods will likely welcome an old member who writes good content and drops a link in the post.
The key here is to look for the right type of forum that suits well with your blog.
- If you own an SEO blog, you might want to check on digital marketing forums. Share valuable insights, dos and don’ts for beginners in SEO and anything within the niche. Put a link back on your blog that people can use as resources if they want to read more about these topics.
- If you’re running a blog about parenting, look for forums about motherhood, fatherhood and raising children. You can write about your personal experiences too and drop a link back to your blog.
Again, look for a forum that fits the niche you are writing on. Make sure the rules permit you to share valuable information that is helpful to others and to post a link.
Create Email List
If you ask some of the most successful bloggers about the tools they use to enhance traffic, they’ll tell you that email is among the top 5 of their blogging tools. It’s not surprising because email is a powerful medium to generate traffic and bloggers vouch for it. So, why?
The answer is simple, your email list keeps growing and rarely decreases. It also provides you access to a database of the people on your email list and can always email them.
Newsjacking is another efficient way to revamp your blog. Get your posts up as fast as possible when it comes to breaking news. If you’re the first one or one of the people who blog about the latest news item, you’ll rank higher on Google SERP (for a limited time) due to Google’s algorithm’s new components.
You’ll get more links too, as the news and media platforms scout from a variety of other influencers. Below are the tools you can use to new jack efficiently.
- Google Alert – It’s a free tool with essential features. You can set up a keyword and Google will send an email to you when there’s new content in that category.
- Feedly – It will help you keep track of the recent news and blog posts in one place.
- Newsmap – This tool is handy when you want to know about current and trending news across the globe in a quick manner.
Use Guest Posting Services
Writing for other people’s blogs is one of the fastest ways to grow your blog. In other words, you can scout for a blog that is much bigger than yours and write an article for that blog. You can attach an author bio with a backlink to your site in your guest post. It will create a lot of traffic for your blog.
Submit only to blogs that are more popular than yours to make guest blogging work. Look for blogs with many subscribers and send your guest post to them. You can also employ a blogger outreach platform to the job for you.
Bringing people to your website takes time, creativity and dedication. Embrace new ideas, find out what is trending and write about it. Take note that generating traffic is only a fraction of the blogging game. If you want to be truly successful, you also have to know how to convert that traffic. You may need to overhaul your blog more than twice if necessary, but don’t get wary because it’s only part of the process.